The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary. Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
So his shoes show only his fashion taste. The Sun (2017)So why is the back three back in fashion? Times, Sunday Times (2016)She goes on to cite her mum as one of her fashion icons. Times, Sunday Times (2016) High fashion excluded the masses and enabled its wearers to lord it over the regular folk. Times, Sunday Times (2016)So who is the youngster taking the fashion world by storm? The Sun (2017)If anyone is still asking if fashion illustration is art, here is their answer. Times, Sunday Times (2016)The idea for a high-tech fashion brand was formed. Times, Sunday Times (2016)If you had to make one for a particular fashion house, what would it be like? Times, Sunday Times (2016)By giving something back, fashion companies do more than say thanks. Times, Sunday Times (2016)That could well be his recognition of the fact that, one day, she will be the most powerful woman in fashion. Times, Sunday Times (2016)
2) Converting traffic – Publish a weekly newsletter once a week. Keep it brief and share 1 tip each week. This has worked really well for me to build up a relationship with my readers and drives sales of my online app courses. When people email to thank you for free info shared to your mailing list, and converted to buying paid courses based on this, you are on the right track.
Aiming to “amplify a greater message of unity, inclusion, diversity, and feminism in a fashion space”, Mara Hoffman invited the founders of the Women's March on Washington to open her show which featured modern silhouettes of utilitarian wear, described by critics as “Made for a modern warrior” and “Clothing for those who still have work to do”. Prabal Gurung debuted his collection of T-shirts featuring slogans such as “The Future is Female”, “We Will Not Be Silenced”, and “Nevertheless She Persisted”, with proceeds going to the ACLU, Planned Parenthood, and Gurung's own charity, “Shikshya Foundation Nepal”. Similarly, The Business of Fashion launched the #TiedTogether movement on Social Media, encouraging member of the industry from editors to models, to wear a white bandana advocating for “unity, solidarity, and inclusiveness during fashion week”.
In the 16th century, national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats. Albrecht Dürer illustrated the differences in his actual (or composite) contrast of Nuremberg and Venetian fashions at the close of the 15th century (illustration, right). The "Spanish style" of the late 16th century began the move back to synchronicity among upper-class Europeans, and after a struggle in the mid-17th century, French styles decisively took over leadership, a process completed in the 18th century.
Although aspects of fashion can be feminine or masculine, some trends are androgynous. The idea of unisex dressing originated in the 1960s when designers such as Pierre Cardin and Rudi Gernreich created garments, such as stretch jersey tunics or leggings, meant to be worn by both males and females. The impact of unisex expands more broadly to encompass various themes in fashion including androgyny, mass-market retail, and conceptual clothing. The fashion trends of the 1970s, such as sheepskin jackets, flight jackets, duffel coats, and unstructured clothing influenced men to attend social gatherings without a tuxedo jacket and to accessorize in new ways. Some men's styles blended the sensuality and expressiveness despite the conservative trend, the growing gay-rights movement and an emphasis on youth allowed for a new freedom to experiment with style, fabrics such as wool crepe, which had previously been associated with women's attire was used by designers when creating male clothing.
The definition of fashion and anti-fashion is as follows: Anti-fashion is fixed and changes little over time. Anti-fashion is different depending on the cultural or social group one is associated with or where one lives, but within that group or locality the style changes little. Fashion changes very quickly and is not affiliated with one group or area of the world but is spread out throughout the world wherever people can communicate easily with each other. For example, Queen Elizabeth II's 1953 coronation gown is an example of anti-fashion because it is traditional and does not change over any period whereas a gown from fashion designer Dior's collection of 1953 is fashion because the style will change every season as Dior comes up with a new gown to replace the old one. In the Dior gown the length, cut, fabric, and embroidery of the gown change from season to season. Anti-fashion is concerned with maintaining the status quo while fashion is concerned with social mobility. Time is expressed in terms of continuity in anti-fashion and as change in fashion. Fashion has changing modes of adornment while anti-fashion has fixed modes of adornment. Indigenous and peasant modes of adornment are an example of anti-fashion. Change in fashion is part of the larger system and is structured to be a deliberate change in style.
Though there had been distribution of dressed dolls from France since the 16th century and Abraham Bosse had produced engravings of fashion in the 1620s, the pace of change picked up in the 1780s with increased publication of French engravings illustrating the latest Paris styles. By 1800, all Western Europeans were dressing alike (or thought they were); local variation became first a sign of provincial culture and later a badge of the conservative peasant.
In eastern Indonesia, both the production and use of traditional textiles have been transformed as the production, use and value associated with textiles have changed due to modernization. In the past, women produced the textiles either for home consumption or to trade with others. Today, this has changed as most textiles are not being produced at home. Western goods are considered modern and are valued more than traditional goods, including the sarong, which retain a lingering association with colonialism. Now, sarongs are used only for rituals and ceremonial occasions, whereas western clothes are worn to church or government offices. Civil servants working in urban areas are more likely than peasants to make the distinction between western and traditional clothes. Following Indonesia's independence from the Dutch, people increasingly started buying factory made shirts and sarongs. In textile-producing areas the growing of cotton and production of naturally colored thread became obsolete. Traditional motifs on textiles are no longer considered the property of a certain social class or age group. Wives of government officials are promoting the use of traditional textiles in the form of western garments such as skirts, vests and blouses. This trend is also being followed by the general populace, and whoever can afford to hire a tailor is doing so to stitch traditional ikat textiles into western clothes. Thus, traditional textiles are now fashion goods and are no longer confined to the black, white and brown colour palette but come in array of colours. Traditional textiles are also being used in interior decorations and to make handbags, wallets and other accessories, which are considered fashionable by civil servants and their families. There is also a booming tourist trade in the eastern Indonesian city of Kupang where international as well as domestic tourists are eager to purchase traditionally printed western goods.
If you’re anything like me, one of your favorite pasttimes, amongst Netflix bingeing and cake baking, is looking at fashion blogs and borderline-stalking bloggers on their websites and social media accounts for outfit inspo. This is a great and enjoyable hobby to have, but can be disheartening if you’re a college student and can barely afford a Venti Starbucks, much less a Valentino purse. Most fashion blogs seem to be full of designer accessories and expensive jeans. But style is style, regardless of the price tag or brand, and whether you spend $5 or $500 on sunglasses, fashion is for all of us.
^ Noricks, C. (2006). From style to strategy: An exploratory investigation of public relations practice in the fashion industry. Unpublished master's thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Benefits of primary research is specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants.
You hit up your friends for help. For example, when I did a site redesign a few year ago, I asked for help with the overall color and feel. I told them I’d do the work, I just needed their opinion. My friend helped me perfect the site’s color scheme and the feel of the layout. Also told me stuff like “that image needs to be sharper…don’t resize, save in the right format, etc.”
Suggestions: I found the usage of “Dressing up the…” to be a bit passive. A stronger post title would be “Dress up the…” but then it would be using two of the same words (even if they have different meanings, “dress” the verb and “dress” the noun). I would use a different word, like, “Glam,” or something along those lines to differentiate. The post was good, but it could become an evergreen post, if she ad incorporated several ways to make that LBD pop.
Additionally, there is a long history of fashion in West Africa. Cloth was used as a form of currency in trade with the Portuguese and Dutch as early as the 16th Century. Locally produced cloth and cheaper European imports were assembled into new styles to accommodate the growing elite class of West Africans and resident gold and slave traders. There was an especially strong tradition of cloth-weaving in Oyo and the areas inhabited by the Igbo people.