Fashion relates to social and cultural context of an environment. According to Matika, "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives." Fashion is not only seen as pure aesthetic values; fashion is also a medium for performers to create an overall atmosphere and express their opinions altogether through music video. The latest music video ‘Formation’ by Beyoncé, according to Carlos, "The pop star pays homage to her Creole root.... tracing the roots of the Louisiana cultural nerve center from the post-abolition era to present day, Beyoncé catalogs the evolution of the city's vibrant style and its tumultuous history all at once. Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day."
Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping. Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.
There has been great debate about politics' place in fashion and traditionally, the fashion industry has maintained a rather apolitical stance. Considering the U.S.'s political climate in the surrounding months of the 2016 presidential election, during 2017 fashion weeks in London, Milan, New York, Paris and São Paulo amongst others, many designers took the opportunity to take political stances leveraging their platforms and influence to reach the masses.
At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past. In cities throughout the world these magazines were greatly sought after and had a profound effect on public taste in clothing. Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton, which was founded in 1912 by Lucien Vogel and regularly published until 1925 (with the exception of the war years).
Indeed, for the master bath, Sui chased down poppy-patterned tiles from a company in New Zealand; a shower curtain was fashioned out of black lace sample fabric left over from one of her collections. — Vanessa Lawrence, ELLE Decor, "Tour Anna Sui’s Stunning Greenwich Village Apartment," 7 Aug. 2019 Particles of moon rock were fashioned onto plaques that included the flag of the recipient country or U.S. state and delivered in the early 1970s. — Dallas News, "How Ross Perot put up $5 million so U.S. agents could stage a sting to recover a stolen moon rock," 14 July 2019 When the home was first built, its rooms were fashioned with only a handful of windows, all quite small, in the name of keeping in heat during the cold months. — Samantha Weiss Hills, Curbed, "Entrepreneur, and beekeeper, Claire Marin opens the door to her home near New York’s Catskill Mountains," 8 July 2019 The wooden statue was fashioned out of a tree with a chain saw by a local folk artist, Ales Zupevc, known as Max. — Palko Karasz, BostonGlobe.com, "Melania Trump gets a statue near her hometown, carved by chain saw," 6 July 2019 Toile de Jouy, a house staple, was fashioned into zip-front jumpsuits and shorts with matching button-front shirts. — Roxanne Robinson, The Hollywood Reporter, "Inside the Red Carpet-Ready Dior Spring Men's Show," 22 June 2019 Cannabidiol oil, extracted from hemp seeds, has been fashioned into pills, infused lotions and other over-the-counter products. — Judith Kohler, The Denver Post, "Boulder company’s new 400,000-square-foot facility in Broomfield “will be the center of the CBD world”," 20 June 2019 Her hair was expertly fashioned to look like Maleficent from Sleeping Beauty. — Tatum Dooley, Teen Vogue, "From Kylie Jenner to Kiernan Shipka, Here's The Best Celebrity Style You Missed This Weekend," 17 June 2019 Obsidian, highly prized for its smooth finish, was fashioned in this room and used to create numerous objects, including mirrors. — National Geographic, "This Stone Age settlement took humanity's first steps toward city life," 26 Mar. 2019