The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary. Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Though different textile colors and patterns changed from year to year, the cut of a gentleman's coat and the length of his waistcoat, or the pattern to which a lady's dress was cut, changed more slowly. Men's fashions were largely derived from military models, and changes in a European male silhouette were galvanized in theaters of European war where gentleman officers had opportunities to make notes of foreign styles such as the "Steinkirk" cravat or necktie.
Suggestions: There appeared to be only one line about Michelle Obama in the post. I felt the post title was a bit misleading, because it suggested it was more J. Crew and Michelle Obama, not J. Crew and the blogger. While the post title is great, a misleading post title can turn off new readers. I would suggest personalizing this post title, “How Michelle Obama turned me onto J. Crew”
Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands, new "buy now button" technology can link these styles with direct sales.
With increasing environmental awareness, the economic imperative to "Spend now, think later" is getting increasingly scrutinized. Today's consumer tends to be more mindful about consumption, looking for just enough and better, more durable options. People have also become more conscious of the impact their everyday consumption has on the environment and society, and these initiatives are often described as a move towards sustainable fashion, yet critics argue a circular economy based on growth is an oxymoron, or an increasing spiral of consumption, rather than a utopian cradle-to-cradle circular solution.
Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions. Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”
Milan though will always be synonymous with style and fashion. Times, Sunday Times (2009)You can always spot a fashion woman. Times, Sunday Times (2013)Why not treat fashion as an art? Times, Sunday Times (2006)Yet art and fashion form a natural alliance that extends beyond mere money. Times, Sunday Times (2014)The real problem is that it is not a successful museum show about fashion and celebrity. Times, Sunday Times (2007)They also keep clobber in case it comes back in fashion. The Sun (2014)What is your one piece of fashion or beauty advice? Times, Sunday Times (2008)Then he had a moment of clarity and saw a new way to do high fashion. Times, Sunday Times (2016)Luck builds for fashion and music projects. The Sun (2016)What about fashioning something out of porridge? Times, Sunday Times (2008)Most certainly it was not the most democratic way to fashion a governing class. Peregrine Worsthorne IN DEFENCE OF ARISTOCRACY (2004)It was a style that perfectly balanced the fashion of the time. Times, Sunday Times (2015)There is no denying both women are fashion icons. The Sun (2011)We have dropped away dramatically in a similar fashion to last season. Times, Sunday Times (2013)Can you tell the difference between clothes and fashion? Times, Sunday Times (2009)Fashion is a form of cultural dialogue. Times, Sunday Times (2010)THERE'S only one fashion tribe to be in this season. The Sun (2009)She was so nervous on her first day at the fashion house that she wore a prim grey school skirt. Times, Sunday Times (2006)Russian clients are highly visible at the world 's leading fashion shows. Times, Sunday Times (2013)My mum was extremely glamorous, beautiful and very into style and fashion. The Sun (2013)It would hardly be a fashion show if there weren't a few howlers. Times, Sunday Times (2015)I became that woman through fashion. Times, Sunday Times (2009)Her efforts at the flourishing fashion house in which she is a partner keep them all in comfort, but at what personal price? Times, Sunday Times (2013)