In the 16th century, national differences were at their most pronounced. Ten 16th century portraits of German or Italian gentlemen may show ten entirely different hats. Albrecht Dürer illustrated the differences in his actual (or composite) contrast of Nuremberg and Venetian fashions at the close of the 15th century (illustration, right). The "Spanish style" of the late 16th century began the move back to synchronicity among upper-class Europeans, and after a struggle in the mid-17th century, French styles decisively took over leadership, a process completed in the 18th century.[19]

^ Wright, M. (2011). How premium fashion brands are maximising their social media ROI. Mashable. Retrieved from www.mashable.com/2011/02/11/fashion-brands-social-media-roi/ in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
Not only did political events make a huge impact on fashion trends but also the political figure played a critical role in forecasting the fashion trend. For example, First Lady Jacqueline Kennedy was a fashionable icon of the early 1960s who led formal dressing trend. By wearing a Chanel suit, a structural Givenchy shift dress or a soft color Cassini coat with huge buttons, it created her elegant look and led a delicate trend.[33]

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The pace of change accelerated considerably in the following century, and women and men's fashion, especially in the dressing and adorning of the hair, became equally complex. Art historians are therefore able to use fashion with confidence and precision to date images, often to within five years, particularly in the case of images from the 15th century. Initially, changes in fashion led to a fragmentation across the upper classes of Europe of what had previously been a very similar style of dressing and the subsequent development of distinctive national styles. These national styles remained very different until a counter-movement in the 17th to 18th centuries imposed similar styles once again, mostly originating from Ancien Régime France.[17] Though the rich usually led fashion, the increasing affluence of early modern Europe led to the bourgeoisie and even peasants following trends at a distance, but still uncomfortably close for the elites – a factor that Fernand Braudel regards as one of the main motors of changing fashion.[18]

In fact, Thomas’s connection with fashion stems, in part, from her personal biography. — Anne Showalter, Smithsonian, "The Fierce Pride and Passion of Rhinestone Fashion," 9 Aug. 2019 Since Palmer started hosting the show last year, she’s spoken to leaders and influencers, in industries that run the gamut from culinary arts and fashion to Hollywood and politics. — Renee Morad, NBC News, "The podcast that's inspiring women to pursue positions in leadership," 8 Aug. 2019 For older students, animal prints can be used to make a bold fashion statement such as in a leopard print dress or cheetah print pants. — Tyra Mcclung, courant.com, "Back to school in style: Here’s what’s trending this fall," 7 Aug. 2019 Anything But Classic Chanel is a fashion house known for many things, but its quilted purses are its most sought-after pieces. — Christian Allaire, Vogue, "Kylie Jenner’s Chanel Bag Is Anything But Classic," 5 Aug. 2019 More head-turning pieces are piled on top, including dramatic chandeliers collected through the years, porcelain vases from China, 1920s privacy screens, and even textiles from the Louis Vuitton fashion house. — Chadner Navarro, Condé Nast Traveler, "A New Hotel Is Embracing the Laid-Back Eastern Side of the Algarve," 26 July 2019 Designer Giorgio Armani, the sole shareholder of his eponymous, 41-year-old Italian fashion house, is streamlining the far-reaching company, in reaction to sales falling for a third year. — Robert Williams, Fortune, "Giorgio Armani’s Restructuring his Fashion Empire," 26 July 2019 Givenchy is the nephew of the fashion house's founder, Hubert de Givenchy. — Carrie Goldberg, Harper's BAZAAR, "Scarlett Johansson's Engagement Ring Is One of The Chicest We've Ever Seen," 24 July 2019 Shortly after, the fashion house and Dapper Dan began working together on a line, and a collaborative collection between the two debuted in 2018](https://fashionista.com/2018/07/gucci-dapper-dan-collection-clothing-accessories). — Lauren Rearick, Teen Vogue, "Dapper Dan Addressed Why Black-Owned Fashion Brands Don't Get Support On “The Breakfast Club”," 12 July 2019
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