The notion of global fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.
There has been great debate about politics' place in fashion and traditionally, the fashion industry has maintained a rather apolitical stance. Considering the U.S.'s political climate in the surrounding months of the 2016 presidential election, during 2017 fashion weeks in London, Milan, New York, Paris and São Paulo amongst others, many designers took the opportunity to take political stances leveraging their platforms and influence to reach the masses.
Many fashion designers have come under fire over the years for what is known as tokenism. Designer or editors will add one or two members on an underrepresented group to help them appear as inclusive and diverse, and to also help them give the illusion that they have equality. This idea of tokenism helps designers avoid accusations of racism, sexism, body shaming, etc.
Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, micro blogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real time, and tailor their clients' brand or campaign messages to the target audience. With blogging platforms such as Instagram, Tumblr, Wordpress, and other sharing sites, bloggers have emerged as expert fashion commentators, shaping brands and having a great impact on what is ‘on trend’. Women in the fashion public relations industry such as Sweaty Betty PR founder Roxy Jacenko and Oscar de la Renta's PR girl Erika Bearman, have acquired copious followers on their social media sites, by providing a brand identity and a behind the scenes look into the companies they work for.
Suggestion: This post is both descriptive and vague. It tells me I will be accessing secret information about “racing fashion” but I don't know what “racing fashion” is right off the bat. A quick Google search informed me of two things… Racing Fashion is what you wear to horse races, and that it's not what my middle-class family wears to go bet on the horses. I'm so embarrassed.
So his shoes show only his fashion taste. The Sun (2017)So why is the back three back in fashion? Times, Sunday Times (2016)She goes on to cite her mum as one of her fashion icons. Times, Sunday Times (2016) High fashion excluded the masses and enabled its wearers to lord it over the regular folk. Times, Sunday Times (2016)So who is the youngster taking the fashion world by storm? The Sun (2017)If anyone is still asking if fashion illustration is art, here is their answer. Times, Sunday Times (2016)The idea for a high-tech fashion brand was formed. Times, Sunday Times (2016)If you had to make one for a particular fashion house, what would it be like? Times, Sunday Times (2016)By giving something back, fashion companies do more than say thanks. Times, Sunday Times (2016)That could well be his recognition of the fact that, one day, she will be the most powerful woman in fashion. Times, Sunday Times (2016)