^ Wright, M. (2011). How premium fashion brands are maximising their social media ROI. Mashable. Retrieved from www.mashable.com/2011/02/11/fashion-brands-social-media-roi/ in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.
If you’re anything like me, one of your favorite pasttimes, amongst Netflix bingeing and cake baking, is looking at fashion blogs and borderline-stalking bloggers on their websites and social media accounts for outfit inspo. This is a great and enjoyable hobby to have, but can be disheartening if you’re a college student and can barely afford a Venti Starbucks, much less a Valentino purse. Most fashion blogs seem to be full of designer accessories and expensive jeans. But style is style, regardless of the price tag or brand, and whether you spend $5 or $500 on sunglasses, fashion is for all of us.

The four major current fashion capitals are acknowledged to be Paris, Milan, New York City, and London, which are all headquarters to the greatest fashion companies and are renowned for their major influence on global fashion. Fashion weeks are held in these cities, where designers exhibit their new clothing collections to audiences. A succession of major designers such as Coco Chanel and Yves Saint-Laurent have kept Paris as the center most watched by the rest of the world, although haute couture is now subsidized by the sale of ready-to-wear collections and perfume using the same branding.
Moreover, political movement built an impressive relationship with fashion trend. For instance, during Vietnam war, the youth of America made a movement that affected the whole country. In the 1960s, the fashion trend was full of fluorescent colors, prints patterns, bell-bottom jeans, fringed vests, and skirt became a protest outfit of the 1960s. This trend was called Hippie and it is still affecting current fashion trend.[34]
This was GREAT content and really helpful. I had already instinctually gone towards a few of the set up things, and the good content idea. Thank you for validating that long posts with good content are good things- I have had many people coach me in the opposite direction. My posts have a lot of content and are long, so I’m glad to hear that I’m not breaking every rule in the book. Thanks for the networking ideas, I had not seen these before.
The post title: “Buy It Now! Clothes Featured on The Carrie Diaries”  has a few key points in the title to make you want to click. If you're a Carrie Diaries fan, you want to know what she is wearing, and how to buy it. I liked the “Buy It Now!” portion, as it's a call to action, surpisingly I did not see one so blatant in the submissions. It's effective in catching your attention.
Suggestion: This post talks about the difference between being thin and being anorexic, about how we should reevaluate what “healthy” body image means. Saying “Thin & Proud” may ruffle feathers, even if all women should be proud of their figures. I would focus on examples of how the press/media/culture is confusing anorexia with natural thinness, and reflect that in the post title.

The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: primary and secondary.[48] Secondary methods are taking other information that has already been collected, for example using a book or an article for research. Primary research is collecting data through surveys, interviews, observation, and/or focus groups.
^ Encyclopædia Britannica, Retrieved from http://www.britannica.com/EBchecked/topic/1706624/fashion-industry, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296476/Fashion-design-and-manufacturing, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296477/Fashion-retailing-marketing-and-merchandising, http://www.britannica.com/EBchecked/topic/1706624/fashion-industry/296479/Media-and-marketing
The best fashion blogs don't just give you incredible style advice—they give you inspiration. Fashion blogs engage you in interesting content and provide new ideas on the subject of fashion and the surrounding creative world. Sure, everyone wants great outfit ideas for their saved Instagram section and dream wardrobes, but fashion isn't just about looking perfect. It can be an expression of who you are and how you want to represent yourself in the world. Now, if that's a little too deep for you, fear not. Our roundup of the best fashion blogs is a mix of serious and lighthearted takes on style.
Today, people in rich countries are linked to people in poor countries through the commoditization and consumption of what is called fashion. People work long hours in one area of the globe to produce things that people in another part of the globe are anxious to consume. An example of this is the chain of production and consumption of Nike shoes, which are produced in Taiwan and then purchased in North America. At the production end, there is nation-building a hard working ideology that leads people to produce and entices people to consume with a vast amount of goods for the offering[clarification needed]. Commodities are no longer just utilitarian but are fashionable, be they running shoes or sweat suits.[65]

Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately.[36] Styles and trends are easily conveyed online to attract the trendsetters. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands,[37] new "buy now button" technology can link these styles with direct sales.
I also loved “copy your competition and then be better”; what sets each person/blog apart is the perspective they write from. We’re all unique like snowflakes (how precious) but the reality of it is, how are you showing that uniqueness? In order to be a successful blogger, you need to connect with your audience in a way they want to be connected with. Recycling ideas and putting your unique voice and creativity on them is how you’ll connect in a different way than others have. I just bought a book, “Steal like an artist” (by Austin Kleon) that talks about this exact thing!
In the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. Robert Glariston, an intellectual property expert, mentioned in a fashion seminar held in LA[which?] that "Copyright law regarding clothing is a current hot-button issue in the industry. We often have to draw the line between designers being inspired by a design and those outright stealing it in different places."[69] To take inspiration from others' designs contributes to the fashion industry's ability to establish clothing trends. For the past few years, WGSN has been a dominant source of fashion news and forecasts in encouraging fashion brands worldwide to be inspired by one another. Enticing consumers to buy clothing by establishing new trends is, some have argued, a key component of the industry's success. Intellectual property rules that interfere with this process of trend-making would, in this view, be counter-productive. On the other hand, it is often argued that the blatant theft of new ideas, unique designs, and design details by larger companies is what often contributes to the failure of many smaller or independent design companies.
The post title: “Buy It Now! Clothes Featured on The Carrie Diaries”  has a few key points in the title to make you want to click. If you're a Carrie Diaries fan, you want to know what she is wearing, and how to buy it. I liked the “Buy It Now!” portion, as it's a call to action, surpisingly I did not see one so blatant in the submissions. It's effective in catching your attention.

Posting regularly as a fashion blogger is fun, but it can be challenging to find new and engaging topics for great content. Regular outfit posts can get boring and sometimes the weather is not good enough to capture your #ootd. These are the times when it is good to have a little notebook filled with creative ideas for your next fashion blog post. For all bloggers who need a little inspiration for their style blog, we’ve got 30 fashion blog post ideas that you can start writing about immediately.
Although tailors and dressmakers were no doubt responsible for many innovations, and the textile industry certainly led many trends, the history of fashion design is normally understood to date from 1858 when the English-born Charles Frederick Worth opened the first true haute couture house in Paris. These fashion houses have to adhere to standards such as keeping at least twenty employees engaged in making the clothes, showing two collections per year at fashion shows, and presenting a certain number of patterns to costumers.[23] Since then, the idea of the fashion designer as a celebrity in his or her own right has become increasingly dominant.[24]

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Black activists and supporters used fashion to express their solidarity and support of this civil rights movement. Supporters adorned symbolic clothing, accessories and hairstyles, usually native to Africa. Politics and fashion were fused together during this time and the use of these symbolic fashion statements sent a message to America and the rest of the world that African Americans were proud of their heritage.[86] They aimed to send an even stronger message that black is beautiful and they were not afraid to embrace their identities.[86] An example would the Kente cloth, it is a brightly colored strip of cloth that is stitched and woven together to create different accessories.[86] This woven cloth of brightly colored strips of fabric became a strong symbolic representation of pride in African identity for African Americans of the 1960’s and later. It was developed into what is called a dashiki, a flowing, loose fitting, tunic style shirt. This cloth became one of the most notorious symbols of this revolution.[87]

The best fashion blogs don't just give you incredible style advice—they give you inspiration. Fashion blogs engage you in interesting content and provide new ideas on the subject of fashion and the surrounding creative world. Sure, everyone wants great outfit ideas for their saved Instagram section and dream wardrobes, but fashion isn't just about looking perfect. It can be an expression of who you are and how you want to represent yourself in the world. Now, if that's a little too deep for you, fear not. Our roundup of the best fashion blogs is a mix of serious and lighthearted takes on style.
Suggestions: There appeared to be only one line about Michelle Obama in the post. I felt the post title was a bit misleading, because it suggested it was more J. Crew and Michelle Obama, not J. Crew and the blogger. While the post title is great, a misleading post title can turn off new readers. I would suggest personalizing this post title, “How Michelle Obama turned me onto J. Crew”
Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States,[30] and it remains so in the 21st century. However, U.S. employment declined considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry's many separate sectors, aggregate figures for world production of textiles and clothing are difficult to obtain. However, by any measure, the clothing industry accounts for a significant share of world economic output.[31] The fashion industry consists of four levels:
^ Noricks, C. (2006). From style to strategy: An exploratory investigation of public relations practice in the fashion industry. Unpublished master's thesis, San Diego State University, San Diego, CA. in Cassidy, L. & Fitch, K. (2013) Beyond the Catwalk: Fashion Public Relations and Social Media in Australia, Asia Pacific Public Relations Journal, vol. 14, No. 1 & 2, Murdoch University.

Black activists and supporters used fashion to express their solidarity and support of this civil rights movement. Supporters adorned symbolic clothing, accessories and hairstyles, usually native to Africa. Politics and fashion were fused together during this time and the use of these symbolic fashion statements sent a message to America and the rest of the world that African Americans were proud of their heritage.[86] They aimed to send an even stronger message that black is beautiful and they were not afraid to embrace their identities.[86] An example would the Kente cloth, it is a brightly colored strip of cloth that is stitched and woven together to create different accessories.[86] This woven cloth of brightly colored strips of fabric became a strong symbolic representation of pride in African identity for African Americans of the 1960’s and later. It was developed into what is called a dashiki, a flowing, loose fitting, tunic style shirt. This cloth became one of the most notorious symbols of this revolution.[87]


Benefits of primary research is specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.[48] Observation can really help a company gain insight on what a consumer truly wants. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants.
Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions.[1] Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.[2] Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”[3]
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