I am Angie Cox and I started YLF after 15 years in the fashion industry as a designer, retail buyer and consultant. These days I'm a fashion stylist to individual clients and I write daily about personal style. You can become a YLF member to join us in the forum or to collect finds, but you're equally welcome as an anonymous reader. Everyone, members and non-members alike, can subscribe to email updates and our monthly newsletter.
Fashion is a popular aesthetic expression in a certain time and context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle and body proportions. Whereas, a trend often connotes a very specific aesthetic expression, and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections. Style is an expression that lasts over many seasons, and is often connected to cultural movements and social markers, symbols, class and culture (ex. Baroque, Rococo, etc). According to sociologist Pierre Bourdieu, fashion connotes “the latest fashion, the latest difference.”
Social media is changing the way practitioners deliver messages, as they are concerned with the media, and also customer relationship building. PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping. Consumers have the ability to share their purchases on their personal social media pages (such as Facebook, Twitter, Instagram, etc.), and if practitioners deliver the brand message effectively and meet the needs of its public, word-of-mouth publicity will be generated and potentially provide a wide reach for the designer and their products.
Suggestion: This post talks about the difference between being thin and being anorexic, about how we should reevaluate what “healthy” body image means. Saying “Thin & Proud” may ruffle feathers, even if all women should be proud of their figures. I would focus on examples of how the press/media/culture is confusing anorexia with natural thinness, and reflect that in the post title.