Ralph  joined the fashion industry as a tie seller. He tried to introduce his own tie designs for the company, but his enthusiasm wasn’t perceived well. So, he left the company and launched his own mini-business: he sewed his first ties out of rags and distributed them to small shops. The most defining order of 100 dozens of ties by Neiman Marcus has radically changed Ralph’s life. He expanded his business by introducing menswear and womenswear lines. Currently his brand is worth $7.5 billion. Ralph Lauren’s success story inspires many novice designers. The first Polo logo was introduced in 1970.
“Fashion illustration can’t be retouched and there is certainly an appeal in that,” says Brett Croft, head of the Vogue House archive. “There is definitely a younger generation of illustrator coming through,” he adds. “It’s to do with Edward of course, but it’s also part of a movement towards more simple artforms which was very obvious at Frieze this year. Last year was all about video and this year there seemed to be a reaction away from that. I think there is an appeal in the fact it can’t be hyper real. It just is what it is - there’s a simplicity to it that is refreshing.”
Tom Ford, counted among the most famous designers today, whose portfolio includes serving as a creative director for both Yves Saint Laurent and Gucci, wanted to be actor when he was growing up. He was born in Texas and even took training to be an actor. But fate had other “designs” for him. Tom ford popularity as a designer reached peaks when in the year 2000, he was declared the winner of the Best International Designer Award.
Coming from a mid class family from Dominican Republic, Oscar de La Renta moved to Madrid at the early age of 19 wishing to be a painter. In order to make extra money Oscar de La Renta started doing some work as a fashion designer. In 1965, De la Renta took over Arden, the company he was working for at the time and this open the door to start his own brand. The unique tone of red on his dresses became to be known as “De la Renta red”.
Intelligent and pragmatic, Chanel used her powers of seduction to gain a foothold in the competitive fashion world; in succession, she became the mistress of two powerful and wealthy men. Both of her lovers were quite happy to use their money and influence to give her a start in business. From a beginning as a milliner, she rose to prominence in 1920, when her signature fragrance, the incredibly iconic Chanel No. 5, was launched.
I don’t know what style category I fit into. I seem to have casual, sexy, girly, punk and tomboy. I even like the sporty style. It actually depends on my mood but most of the time, I like romantic clothes with lace, chic stuff, and if I don’t feel like dressing up, I just want casual or tomboy. Usually with crop tops and high waisted jeans. What….am I???

Select your best pieces. You definitely want to include your best work in your portfolio. Aim to have between one and two pieces of really high quality work per project. Go for pieces that represent your personal style and approach to design. Maybe you tend to focus on designing for a certain demographic (young, fashion forward women, androgynous men, active children, etc) or around a certain theme. You may then include pieces that illustrate your ideal customer or consumer. You may select pieces that have also been well regarded in your design classes and considered some of your best work by professors and peers.
“I love a woman, I love to judge how beautiful she is, how beautiful I can make her.” Here at KOKET we are as in love with women as Cavalli. This italian designer Roberto Cavalli presented his first collection in 1970 and came to be known for his lavishly printed and colored leatherwear and denim. In 1999, he introduced menswear and eyewear and followed with Cavalli Jeans (later renamed to Just Cavalli) in 2000.
Additionally, hair can be a main focal point of a fashion illustration. If the story of the illustration is to depict a hairstyle or show off various hair accessories, the hair may be what drives the composition of the piece or even holds all of the action within it as a dress in a larger, full-body illustration would. Many of the tips for clothing apply for hair as well: form, texture, composition, movement, and style are all relevant points when featuring a hairstyle within your fashion illustration.
The top icon of fashion design, Elsa Schiaparelli was born on September 10, 1890, in Italy. After working at a boutique in New York, Schiaparelli moved to Paris, where she began designing her own clothes. Her work and sense of style shaped the look of fashion in the 1920s and ’30s, and her clothes were worn by some of the world’s most famous women, including American actress Greta Garbo. Schiaparelli died in Paris on November 13, 1973.

The India’s dearest and beloved designer, known & appreciated not only by Bollwood’s-leading-ladies and men but also designs for Hollywood-superstars like Reese-Witherspoon and supermodels Naomi-Campbell nd Kate-Moss. He’s the one who brought vivacity, energy and colors to blockbuster movies like kuch-kuch-hota-hai, Dil-to-pagal-hai….He was also asked to design-clothes for Michael Jackson. He’s linked with the top international companies of Thai-Gems & Jewellers Association, Deutche-Bank, American-Express-Bank, Wizcraft, Moet and Henessey..


Most established illustrators have agents. Rodgers is represented by Digital Brand Architects, and Morrison is represented in Australia and Asia by Perrott of The Illustration Room. They are more responsible for prioritizing work and negotiating contracts than finding new jobs. Both Morrison and Rodgers say nearly all of their work comes through word of mouth and social media. “[Having an agent] helps a lot in terms of contracts and there’s legal terms that I don’t understand, but I don’t think you have to have it,” says Morrison. “I think it is better to have it once you’ve established yourself and you’ve grown a little bit on your own.”
The college look would be the tag most suitable for the preppy look. The collared T-Shirts are matched and A-line skirts are matched with girly blouses that are lined up in their wardrobe. A cute little headband and geeky glasses mostly do accompany with this style. The geeky look might seem to be an expensive style, but it is not required to shell out much to get this look as it is not that luxurious.
1. Create a good croquis. A croquis is the basic drawing of a model pose that you can trace over and over again while sketching your fashion ideas. You can find croquis to use online or in books, or you can create your own. I created my first croquis years ago by tracing a pose on a vintage pattern. Typically, croquis are exaggerated tall model forms. But what if you want to design for someone else, say a child or a plus sized woman? Make your own! Here’s how I do it…1. Print a photo that has a good pose and body form that you want to design for. I chose a couple photo with my husband because sometimes I enjoy designing “his and her” looks. 2. Using window light, trace the basic body shape on a new piece of paper. 3. Use your new croquis, by tracing over it with a fresh sheet of paper, to sketch your own new designs over and over again. Fun, right?!2. Don’t stress, just practice. Instead of stressing over getting the perfect sketches, just start where you are and practice. Before I shared any of my sketches (even with my friends) I was sketching for a whole year in secret notebooks. Each time a notebook was full I would rip out my favorite designs and start a new one, throwing the rest out. Nothing can replace quality practice time. It’s the only way to grow and develop. You’ll gain confidence as you go!
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.
When all of the designs are completed and set out the financial parameters then range planning is required. A range plan is an overview of your total design collection like from how many styles you will have, to what fabrics and colour ways will be used. It is used before you start into large scale production. It is extremely useful for you to follow as a designer. But most importantly it gives buyers a clear conception of your vision.
“Photography has long been considered superior to illustration when it comes to selling magazines” says Downton. “But it’s like asking what an apple can do that a banana can’t. I think they have a symbiotic relationship. Illustration changes the pace of a magazine as you read it; and you project your own finish onto the story which gives a different sense of satisfaction to the reader.”
The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.

Full name is Jagsharan Jit Singh Ahluwalia. JJ Valaya needs no introduction. Another eminent name, a couturier from New-Delhi and has an incredible bridal collection and master of hand-embroideries! He originated the “House of Valaya” along with his brother TJ Singh, in 1992, a lifestyle and luxury fashion house. It has revived and redefined age! In 1994, Valaya became 1st Indian couture-label to have a SOLO SHOW in India. He’s celebrated world-wide in London, Dubai, NewYork, Paris, Singapore, Hong Kong and Johannesburg. It is said about him that he has combined future with past in the present. His pioneering and innovative designs guarantee that the majestic epoch of regal India will remain in power even in the present!
Gather magazine clippings, images, bits of fabric, natural materials, or anything else that is relevant to your page. Sort through them to decide which items are essential and which items are optional. Take a few pieces of sturdy paper and play around with different arrangements. Once you have settled on an arrangement, glue or tape the pieces to the paper or papers to create a collage page. Note that it's probably best to do single-sided pages, so that you can move them around freely if necessary.
Thomas Burberry was born in 1835 in Brockham Green, Surrey. Burberry opened his own small clothing outfitters in Basingstoke in 1857. At that time Basingstoke was a small country town. Nowadays, the Burberry Group is a leading global fashion brand which now sells womenswear, menswear, non-apparel and children’s wear. It is famous for its iconic trademarked check design and British heritage branding.
Most of the illustrators I spoke to studied design in some capacity. Rodgers, who has worked with everyone from Cartier to Coach to Disney, studied industrial design at Carnegie Mellon and went on to work in apparel design, illustrating in her spare time. Jenny Walton, a part-time illustrator who has worked with Harper’s Bazaar and InStyle, studied fashion design at Parsons, and says that her figure drawing classes were immensely helpful. “To be good at drawing, it takes a lifetime of drawing for hours and hours and hours,” she says.

Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.
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