Inquiring for my daughter. Where is the best Fashion Merchandise Marketing school in Sacramento and San Francisco area? Whenever I goggle these schools, some say Institute of Art in Sacramento, and some say FIDM, and others. I’m so confused I have no idea, which is the best college for my money. I have decided to go to American River College to get my Associates, and then I have no idea where to continue my fashion degree.

While as a medium it has been sidelined as old fashioned in comparison to the cutting edge that photography presented - made all the more thrilling by a Bailey-esque reputation for rebellion - in those days fashion illustration led the fashion press, inspiring new attitudes and breathing new life into past ones. In doing so it created a visual timeline of life since Vogue began. It never completely disappeared, but recently it has come back to explosive effect. Perhaps our first Vogue under editor Edward Enninful was such a marker in the sand of the new that it has generated a naturally concurrent upsurge in nostalgia; or perhaps, as technology erupts around us, we yearn for the quiet of a considered illustration, alive with the possibility of the artist's internal thoughts as much as with the potential of our own interpretation.


Christian Lacroix directs his devotion and talent for fantasy and theatrics to create true design spectacles. Lacroix arrived in the 80s with the opening of his fashion house and immediately set the world on fire with unexpected mixes of colors and patterns. “The idea of seeing everybody clad the same is not really my cup of tea“. This is one of the best quotes of Lacroix, fighting for unique and irreverent pieces in the world of fashion.
In my opinion, one of the most fun parts of fashion illustration is when an artist can show the weight and texture of a fabric within their drawing or painting. Whether they’ve taken the time to render corduroy or are skilled at showing the fabric’s weight through movement, I, as a viewer and artist, love to revel in these sorts of details. Instantly I understand the garment I’m seeing, and it’s far more tangible than everything being worn or shown looking the same.
A girly fashion style can most easily be described as the popular vintage style. Most of her outfits consist of plenty of beautiful lace as well as ruffles, hearts, flowers, and pale colors, especially pink and white. She’s a romantic at heart and wants to be treated like a lady at all times. She’s awaiting her prince charming and thus, adorns herself with only the girliest and most lovely fashions.

He rebounded in the 60’s and 70’s, designing his own line and stunning Paris and the entire fashion world with his own brand of French elegance. However, the stress of his work led him to abuse booze and drugs; in time, the fragile designer’s health became precarious. By 1987, he was unable to fulfill his responsibilities, and allowed others to design his prêt-a-porter line.


The 66 years old diva, Donna Karan is one of the most influential fashion designers in the world. Her line of cloths was created for women to where when they are going to a cocktail party straight from work. Sleek and practical basics are mixed with glamorous and feminine pieces. To sum up, Donna Karan has left a lasting impact on the world of clothing, bringing uptown New York chic into the mainstream.

The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.
Born on April 9, 1963 in New York City, Marc Jacobs suffered a lot with the death of his father at the age of 7. He would eventually move in with his grandmother and that made all the difference. Marc entered the Parsons School of Design and later position at Perry Ellis. Jacobs launched his own collection in 1986, started his own label and continued to impress the fashion world.
Jean-Paul Gaultier is a French fashion designer born on 1952 in Val-de-Marne, France. At age 18, he joined the house of Pierre Cardin before moving on to Jacques Esterel and Patou. The appearance of Gaultier’s collection was in 1976, but his own design house was only launched on 1982. Jean Paul Gaultier‘s sensual, irreverent style continually challenges stereotypical femininity, ignoring traditional gender roles by embracing androgyny and the freedom of sexuality. His style is known to challenge standard views of fashion.
Yves Saint Laurent became popular in fashion circles due to his creativity in redesigning the clothes considered to be masculine into beautiful, feminine wardrobe for women. Perhaps, one of the most famous fashion designers in France, Yves was the first one to introduce power dressing for women in the form of “power suits” in the year 1966. He is also credited with designing the men’s smoking jacket. The most important fashion legacy which he has left behind is the “ready-to-wear” fashion clothing.
“It’s happening now because social media is so hungry for content, but there is so much cold content out there; so much straight product, which has very little emotional resonance with the audience” says Downie, who was discovered by Nick Knight a year after now-famously taking up painting at the age of 48, and now works with Alessandro Michele at Gucci. “Luxury brands have had to find a way to show their collections in a warm way.”
Today, A-list stars such as Michelle Pfeiffer and Jodie Foster often opt for his evening suits and gowns when they walk the red carpet. Armani delivers elegance that is never overtly sexual or brash. For today’s power brokers and celebrities, owning Armani suits and separates is a status symbol – his clothes always send a message of quiet confidence.
If you are presented with a figure whose body is hidden underneath a large dress, for instance, knowing the gestural form beneath it allows you to create poses that may not exist quickly and easily. Being able to move your figure around without having to directly copy from a photo or ask a model to make said pose means more flexibility when your client asks for a specific pose or concept.
Born in Rome in 1890 to an aristocratic mother and an intellectual father, Schiaparelli soon rebelled against the conventional life of the upper classes. Her desire for exploration and experimentation landed her in hot water as a teen, when she published a book of poems with decidedly sensual overtones. Her work deeply offended her parents, who punished her by placing her in a convent. Schiaparelli was so determined to escape from the nunnery that she initiated a hunger strike which resulted in her release. By her early twenties she had fled to London, where she could live under less scrutiny. Later, during a foray in New York, she joined with artist friends and they all made their way to Paris…
In my opinion, one of the most fun parts of fashion illustration is when an artist can show the weight and texture of a fabric within their drawing or painting. Whether they’ve taken the time to render corduroy or are skilled at showing the fabric’s weight through movement, I, as a viewer and artist, love to revel in these sorts of details. Instantly I understand the garment I’m seeing, and it’s far more tangible than everything being worn or shown looking the same.
Collage loose supplemental items together and glue them onto good paper. Often your investigative pieces, like interesting textures or structures, will involve a lot of small samples and clippings. Ideally, the person who reviews your portfolio should just be able to flip through it, so collage all of the smaller pieces on letter-sized sheets of paper to make them more readily accessible. Group items by type, or arrange them in a way that makes sense. Provide labels like "color work" or "experimental glazing methods" as needed, and add small explanatory lines or paragraphs if it is necessary for you to show the reader what you were doing.
The girl next door. The classic style that’s been around for ages. This fashion style doesn’t pay attention to the latest trends and doesn’t involve anything wild or exotic. This trend focuses on simplicity and cuteness, with a striped tee, shorts, and tennis shoes enough to make her happy. At the end of the day, she just wants to be adorable and casual!
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