We toyed with it on Vogue.co.uk during my decade as editor of the site from 2005 to 2015, with a shoppable version of the Fashion Illustrated Gallery (founded by William Ling; stocking the work of all the prominent modern illustrators including Downton and Ling’s wife Tanya), running alongside an illustrated blog by Downton himself written from the Fumoir - but it didn’t get huge traction. In contrast, today illustration generates great engagement, even recently making it into the realms of the still-controversial space of branded content with a campaign of illustrated fashion fairytales that ran across Vogue, GQ and Tatler which surpassed all commercial targets for a month-long campaign within the first 24 hours.
Intelligent and pragmatic, Chanel used her powers of seduction to gain a foothold in the competitive fashion world; in succession, she became the mistress of two powerful and wealthy men. Both of her lovers were quite happy to use their money and influence to give her a start in business. From a beginning as a milliner, she rose to prominence in 1920, when her signature fragrance, the incredibly iconic Chanel No. 5, was launched.
Known for balancing modern designs with traditional elegance, Vera Wang is arguably the most prominent designer of bridal wear in America. Wang introduced her first bridal collection in 1990 after fifteen years editing at Vogue and a two designing for Ralph Lauren. After spending more than a decade dressing countless stars for weddings and red carpets in her ultra-elegant, custom-made gowns (even publishing a book in 2001, “Vera Wang on Weddings”), it was a natural progression for Wang to introduce ready-to-wear in 2004.
Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.

A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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