Most established illustrators have agents. Rodgers is represented by Digital Brand Architects, and Morrison is represented in Australia and Asia by Perrott of The Illustration Room. They are more responsible for prioritizing work and negotiating contracts than finding new jobs. Both Morrison and Rodgers say nearly all of their work comes through word of mouth and social media. “[Having an agent] helps a lot in terms of contracts and there’s legal terms that I don’t understand, but I don’t think you have to have it,” says Morrison. “I think it is better to have it once you’ve established yourself and you’ve grown a little bit on your own.”
The top icon of fashion design, Elsa Schiaparelli was born on September 10, 1890, in Italy. After working at a boutique in New York, Schiaparelli moved to Paris, where she began designing her own clothes. Her work and sense of style shaped the look of fashion in the 1920s and ’30s, and her clothes were worn by some of the world’s most famous women, including American actress Greta Garbo. Schiaparelli died in Paris on November 13, 1973.
“We love the body of a woman. Coco Chanel was wrong when she said that men were unable to design for women. Women know too much about women and they transpose their needs onto women’s clothes” The idea of women power and women shapes is as good to Dolce and Gabbana as it is for us. In 1985, their first collection was shown in Milan and built their themes on screen sirens, Sicilian widows and a rosary of Catholic kitsch. Dolce and Gabbana are arguably the most powerful and influential designers of our time.
In 1995, Rodriguez became design director of TSE, where he presented the first ready-to-wear collections for men and women. In 1996, Carolyn Bessette asked Rodriguez to create the gown she wore to marry John F. Kennedy Jr, putting the designer firmly on the fashion radar. Rodriguez was soon appointed design director of Cerruti in Paris. After that a consequence, Loewe appointed Rodriguez as design director of the women’s ready to wear collection. Rodriguez held the position until 2001.

Born in January of 1905, this French designer was best known for his distinctive “New Look” silhouette. First shown in 1947; his suits and dresses revolutionized the way women dressed after the Second World War. Today, talented designer John Galliano carries on the legendary designer’s legacy in Paris, where he creates dramatic couture ball gowns, chic prêt-a-porter, and luxurious accessories for Dior. Galliano’s talent and his over-the-top runway shows have ensured that the brand remains strong and viable in today’s world…
1. Create a good croquis. A croquis is the basic drawing of a model pose that you can trace over and over again while sketching your fashion ideas. You can find croquis to use online or in books, or you can create your own. I created my first croquis years ago by tracing a pose on a vintage pattern. Typically, croquis are exaggerated tall model forms. But what if you want to design for someone else, say a child or a plus sized woman? Make your own! Here’s how I do it…1. Print a photo that has a good pose and body form that you want to design for. I chose a couple photo with my husband because sometimes I enjoy designing “his and her” looks. 2. Using window light, trace the basic body shape on a new piece of paper. 3. Use your new croquis, by tracing over it with a fresh sheet of paper, to sketch your own new designs over and over again. Fun, right?!2. Don’t stress, just practice. Instead of stressing over getting the perfect sketches, just start where you are and practice. Before I shared any of my sketches (even with my friends) I was sketching for a whole year in secret notebooks. Each time a notebook was full I would rip out my favorite designs and start a new one, throwing the rest out. Nothing can replace quality practice time. It’s the only way to grow and develop. You’ll gain confidence as you go!
Rei Kawakubo went to university and studied art and literature, like a lot of bright girls do. But then she taught herself how to design, set up shop, and soon started to change the fashion world. In 1973, she created her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique store in Tokyo in 1975. Starting with women’s clothes, Kawakubo added a men’s line in 1978. Comme des Garçons specializes in anti-fashion, austere, sometimes deconstructed garments.

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Ling agrees. “Illustration has always been outside the contemporary art structure,” he says. “Some call it second rate and of course there is validity to that in some cases - but the art industry has long been a construct of vested interests so talent hasn’t always necessarily been able to get through. Now Instagram is democratising art, but it's also populist - and in that context people have had careers they wouldn't have otherwise had. But there is no doubt it’s working for the audience - people are certainly buying more and illustrators tend to work with designers on collaborations which photographers rarely do. There’s just an additional collectible appeal.”
Select your best pieces. You definitely want to include your best work in your portfolio. Aim to have between one and two pieces of really high quality work per project. Go for pieces that represent your personal style and approach to design. Maybe you tend to focus on designing for a certain demographic (young, fashion forward women, androgynous men, active children, etc) or around a certain theme. You may then include pieces that illustrate your ideal customer or consumer. You may select pieces that have also been well regarded in your design classes and considered some of your best work by professors and peers.
If you want to make a name for yourself in fashion illustration, you need a distinctive style. “Don’t spend too much time looking at what other people are doing, because I think that is discouraging and ultimately you want to be different, anyway,” says Morrison. “You want people to see you as the alternative; you want people to come to you because you bring something unique to their brand that they can’t find anywhere else.”

In the fashion industry, every fashion designer should follow fashion design development process to design a new dress. Fashion design mainly influenced by cultural and social attitudes, and it has varied over time, place and religion. Fashion designing knowledge is mainly comes from the theoretical background. Students are learned step by step fashion design development process from their institute. All of these information’s are very important for the beginner. When developing your designs for a new collection involves many components like inspiration, drawing, color, design functionality, technical package, garment patterns and so on.


The Italian-born Frenchman is lauded for his 20th century pieces that looked as though they were from the 25th century. As Cardin rose to fame in the age of the space race, his creations took on an air of futurism. His so-called bubble dresses had all the fixings of science fiction, combining earthly elegance with out-of-this-world colors and avant garde design. They may be wacky, sure, but Cardin’s clothes showed a freedom of expression that highlighted larger ideals, in particular the emancipation of women. The visionary designer fell out of critical favor when he attached his name to less fashionable items, from cars to umbrellas, but his futuristic, space-centric legacy will live to infinity and beyond.

In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.

A designer with a notorious past, Christian Dior was also known for being in cahoots with the enemy during WWII, when he dressed Nazi wives and French collaborators in his designs. Despite this questionable choice, he still rose to prominence during the late-forties when the war was over…primarily due to his unparalleled mastery of line and shape. He gave women a desirable “flower silhouette” which always featured a nipped-in waist, a full, voluminous skirt, and a feminine, corseted bodice. Often, the hips of his suits and dresses were padded to balance the bust line and accentuate the wasp-waisted effect.

Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.
The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.

A new generation of illustrators has popped up over the past few years with the rise of blogging and social media, and many have those platforms to thank for their success in a field that has evolved significantly since its inception. Traditionally, a fashion illustrator might have found employment capturing runway looks in real time for a magazine or newspaper (because photographers weren't allowed), working at a design house, or perhaps creating a stylized illustration for a magazine cover or editorial (which still happens, though much less frequently). 
Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.
“Fashion illustration can’t be retouched and there is certainly an appeal in that,” says Brett Croft, head of the Vogue House archive. “There is definitely a younger generation of illustrator coming through,” he adds. “It’s to do with Edward of course, but it’s also part of a movement towards more simple artforms which was very obvious at Frieze this year. Last year was all about video and this year there seemed to be a reaction away from that. I think there is an appeal in the fact it can’t be hyper real. It just is what it is - there’s a simplicity to it that is refreshing.”
While Morrison and Walton both maintain blogs (Travel Write Draw and Markers and Macrons, respectively), they got into the illustration game even more recently than Rodgers, and to hear them tell it, it’s all about Instagram. Morrison got the industry's attention — and built up her own Instagram following — by illustrating looks by prominent designers and street style stars in the hopes that they would regram her, which they often would. Then, in September 2014, Morrison was one of Instagram’s featured users, and her follower count soared from around 8,000 to 145,000 in three weeks. “Instagram has been the number one catalyst for all of my my commissions over the past six months,” she says.

“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.


A mother-of-four, Downie clearly has a knack for “accidental” success having initially touched upon the fashion scene via a short stint making jewellery at her kitchen table which was selling at hip Covent Garden store Koh Samui in the late Nineties - before “one day I was cooking fishfinger sandwiches and [Net-A-Porter.com founder] Natalie Massenet calls up to ask if she can buy some for this new online thing she was doing”. Whether professionally trained or not, she’s keen that fashion illustrators are worthy of being called artists regardless of their status in relation to photographers. Certainly her own work is now bought by collectors all over the world at prices akin to fine art, regardless of what her subjects are depicted wearing. Citing the work of her Gucci collaborator Ignaci, as well as that of Kelly Brennan and Jill Button, “it crosses the line of design and fine art”, she says. “Whatever that umbrella term can be called. It shouldn’t be relegated to just fashion illustration.”

Finish with the feet and arms. The feet are relatively narrow. Draw them like elongated triangles that are about the same length as the head. Construct the arms like the legs, tapered toward the wrists. Make them longer in proportion to the torso than a real person’s arms would be, since this gives a more stylized impression. Add the hands and fingers last.
“It was the death of the last grand master, René Bouché, in 1963 which really signified the end of classic fashion illustration,” says David Downton, who has almost single handedly kept illustration in the limelight over the last 20 years having sketched in the front row of the couture shows for the last 40 seasons straight; illustrated countless celebrities for Vanity Fair and, in 2009, drawn Cate Blanchett for a record-selling anniversary issue of Australian Vogue - as well as having played “artist in residence” at Claridges for the last decade where he can often be found in Le Fumoir sketching anyone from Julianne Moore or Grace Jones to Michael Caine. “It coincided with the rise of the celebrity photographers - and fashion always voraciously wants what is new.”
I love Valentino, Tom Ford, Mary Quant, Yohi Yamamato and Donna Karen. I pull from these guys a lot for my cosplay. No, that isn’t sacrilege. Cosplay cannot be ignored as far as a money making design market goes. Top designs have trickled into cosplay and cosplay has trickled into top designs. There is just no way around it. Nor should there be. 🙂
Thomas Burberry was born in 1835 in Brockham Green, Surrey. Burberry opened his own small clothing outfitters in Basingstoke in 1857. At that time Basingstoke was a small country town. Nowadays, the Burberry Group is a leading global fashion brand which now sells womenswear, menswear, non-apparel and children’s wear. It is famous for its iconic trademarked check design and British heritage branding.
Today, A-list stars such as Michelle Pfeiffer and Jodie Foster often opt for his evening suits and gowns when they walk the red carpet. Armani delivers elegance that is never overtly sexual or brash. For today’s power brokers and celebrities, owning Armani suits and separates is a status symbol – his clothes always send a message of quiet confidence.

Shortly thereafter, he began to work closely with Christian Dior, who was nearing the end of his life. Dior recognized the skill and creativity of his young protégé, and he chose him as his successor. When Dior died of a heart attack, Saint Laurent found himself holding the reins of one of France’s most venerable fashion houses: he was only 21 years of age.


Eleven new designers will show their spring 2012 collections tonight thanks to the newly revived Gen Art, an institution that has helped propel labels like Vena Cava, Zac Posen and Phillip Lim into the spotlight. They had to take a little break due to financial woes, but now they're back in full force with their annual "Fresh Faces in Fashion presented by smart car" program. Gen Art has selected the following lucky 11 women's, men's and accessory designers to showcase their stuff for editors and buyers in a fully staged runway show. But, it's not just luck--each of these designers are genuinely talented and, from what we've seen very promising. Many of them are already on the road to success--one's being sold at Madewell--and have impressive pedigrees, like Central St. Martins degrees and a gig at Alexander McQueen. Also, three of them made it into our Fashionista 15. We think they're all ones to watch and we wanted to share their stories so, we interviewed each of them for mini versions of our How I'm Making It series. Click through to find out how these future stars have been and where they're going.
Born on April 9, 1963 in New York City, Marc Jacobs suffered a lot with the death of his father at the age of 7. He would eventually move in with his grandmother and that made all the difference. Marc entered the Parsons School of Design and later position at Perry Ellis. Jacobs launched his own collection in 1986, started his own label and continued to impress the fashion world.
Gabrielle ‘Coco’ Chanel revolutionized the contemporary women’s clothing. Her bold fashion designs freed women from the constrained, time limited trends. Chanel suits have become style icons, as well as her Chanel bags. It was ‘Coco’ who has created the innovative concept of “little black dress”, without which it can not do any one woman. There is no doubt that Coco Chanel is one of the top fashion designers of clothing of all time!
Buy or find a portfolio or presentation case. You can find both portfolios and presentation cases online or at good art supply stores, especially if you already live near an art or design school. Which one you need will depend on the pieces you’re presenting. The case should be neat and clean, but if you're a student, it doesn't need to be high end as long as it is functional and effectively displays or stores your works. You may want to invest in a nicer case if you are presenting your portfolio in a professional setting.[5]
Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.

“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.
1. Create a good croquis. A croquis is the basic drawing of a model pose that you can trace over and over again while sketching your fashion ideas. You can find croquis to use online or in books, or you can create your own. I created my first croquis years ago by tracing a pose on a vintage pattern. Typically, croquis are exaggerated tall model forms. But what if you want to design for someone else, say a child or a plus sized woman? Make your own! Here’s how I do it…1. Print a photo that has a good pose and body form that you want to design for. I chose a couple photo with my husband because sometimes I enjoy designing “his and her” looks. 2. Using window light, trace the basic body shape on a new piece of paper. 3. Use your new croquis, by tracing over it with a fresh sheet of paper, to sketch your own new designs over and over again. Fun, right?!2. Don’t stress, just practice. Instead of stressing over getting the perfect sketches, just start where you are and practice. Before I shared any of my sketches (even with my friends) I was sketching for a whole year in secret notebooks. Each time a notebook was full I would rip out my favorite designs and start a new one, throwing the rest out. Nothing can replace quality practice time. It’s the only way to grow and develop. You’ll gain confidence as you go!
If you are presented with a figure whose body is hidden underneath a large dress, for instance, knowing the gestural form beneath it allows you to create poses that may not exist quickly and easily. Being able to move your figure around without having to directly copy from a photo or ask a model to make said pose means more flexibility when your client asks for a specific pose or concept.

Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.

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