“It was the death of the last grand master, René Bouché, in 1963 which really signified the end of classic fashion illustration,” says David Downton, who has almost single handedly kept illustration in the limelight over the last 20 years having sketched in the front row of the couture shows for the last 40 seasons straight; illustrated countless celebrities for Vanity Fair and, in 2009, drawn Cate Blanchett for a record-selling anniversary issue of Australian Vogue - as well as having played “artist in residence” at Claridges for the last decade where he can often be found in Le Fumoir sketching anyone from Julianne Moore or Grace Jones to Michael Caine. “It coincided with the rise of the celebrity photographers - and fashion always voraciously wants what is new.”
“We love the body of a woman. Coco Chanel was wrong when she said that men were unable to design for women. Women know too much about women and they transpose their needs onto women’s clothes” The idea of women power and women shapes is as good to Dolce and Gabbana as it is for us. In 1985, their first collection was shown in Milan and built their themes on screen sirens, Sicilian widows and a rosary of Catholic kitsch. Dolce and Gabbana are arguably the most powerful and influential designers of our time.
Fill in the legs. The legs should be the longest part of the body, the length of about four heads. The legs are also portioned into two pieces, the thighs (from the bottom of the pelvic box to the top of knees) and calves (from the bottom of knees to beginning of ankles). Keep in mind that fashion illustrators usually exaggerate the model's height by making her legs longer than her torso

Range planning includes the creation of the ratio of garments to be selected in any given collection. For example, a basic range plan may be formed of four skirts, three trousers, six tops, two jackets and two dresses in three colour ways. Every collection needs a breakdown of units (garments) to enable the looks to be worn with enough combinations. If more volume sales come from tops it makes knowledge to supply more of these when editing the collection.

Klein received his education at the renowned Fashion Institute of Technology in NYC. His Calvin Klein underwear line, as well as his array of successful perfumes, helped him to build his empire. His ability to choose the sexiest, hippest stars for his ad campaigns also revealed his tremendous savvy and perceptiveness: celebs such as musician/actor Mark Wahlberg and supermodel Kate Moss also benefited from his uncanny ability to read the zeitgeist.


“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.
Christian Lacroix directs his devotion and talent for fantasy and theatrics to create true design spectacles. Lacroix arrived in the 80s with the opening of his fashion house and immediately set the world on fire with unexpected mixes of colors and patterns. “The idea of seeing everybody clad the same is not really my cup of tea“. This is one of the best quotes of Lacroix, fighting for unique and irreverent pieces in the world of fashion.
Known for balancing modern designs with traditional elegance, Vera Wang is arguably the most prominent designer of bridal wear in America. Wang introduced her first bridal collection in 1990 after fifteen years editing at Vogue and a two designing for Ralph Lauren. After spending more than a decade dressing countless stars for weddings and red carpets in her ultra-elegant, custom-made gowns (even publishing a book in 2001, “Vera Wang on Weddings”), it was a natural progression for Wang to introduce ready-to-wear in 2004.
In fact, Schiaparelli’s designs were often all too simple to copy, unlike the work of her chief rival, Coco Chanel. After World War II, Schiaparelli, who had lived in New York during the war, returned to Paris and found a different sensibility among its people. The post-war desire for simplicity and practicality made the unique embellishments of her designs less popular, and the endless knock-offs also cut into her profits.

Surface designs are often a big deal in fashion. They can make simple pieces more interesting and even be a focal point within an illustration. There are only so many silky dresses that will go down a runway before patterns start popping. Being able to really show off a Moschino show in illustrated form would be nothing without being able to showcase the patterns created for their garments.
Really interesting. Didn’t know the term “croquis”. I love using tracing paper when starting a painting. I used to get heat from a peer in art school about how tracing paper and graphite paper was “cheating”. I think it’s an essential tool if you want to get through a stage of sketching and then elaborate and change later. Let it be your friend! Thanks, Elsie!

Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.
Ottavio Missoni started their own fashion design company with his wife Rosita. First they started with stripes, the easiest design which could be made with the ch. They use up to twenty different fabrics, including wool, cotton, linen, rayon and silk and some 40 different colours for each of their collections. Their clothes range from sweaters to skirts, dresses and jackets. Ottavio Missoni has also diversified from clothes to tapestries and carpets. Ottavio died last year leaving Rosita being the head of the business.
When you do stylize your figure, after having learned basic anatomy, you’ll want to do so in order to bring more focus to a particular element of design. For instance, fashion figures are often long-legged and much taller than the average human. In average human proportions, a figure is six to seven heads tall, whereas a fashion figure is eight or even nine heads tall, with most of that additional length being taken up in the legs. This is often used to bring the viewer’s attention to the length of a dress or give the artist more space in which to create folds, movement, or texture within the fabric itself.
Thomas Burberry was born in 1835 in Brockham Green, Surrey. Burberry opened his own small clothing outfitters in Basingstoke in 1857. At that time Basingstoke was a small country town. Nowadays, the Burberry Group is a leading global fashion brand which now sells womenswear, menswear, non-apparel and children’s wear. It is famous for its iconic trademarked check design and British heritage branding.
Check for instructions or guidance on what to include. If you’re applying to a design program, they should give a good idea of what they want to see in your portfolio. If you’re designing a professional portfolio, you may not have explicit directions. Generally, you should include creative investigation, drawings that show your ability to translate 3D into 2D, color studies, and, if relevant, photos of 3D work that you’ve done.[1]
To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.

Whatever the catalyst, fashion illustration is having 'a moment’. It has been fidgeting the industry for some time - perhaps since Nick Knight introduced Helen Downie’s Unskilled Worker into fashion's limelight two years ago, and it’s now truly kicking. Grace Coddington and Michael Robert’s GingerNutz story in our December issue - whose cover itself generated a multitude of illustrated versions that flooded the social channels - stands as definitive proof. The video of Coddington talking about it generated 10,000 views in its first twelve hours on YouTube, while Caroline Stein’s Instagram version of Pat McGrath’s LABS generated 100 likes-a-minute for the first hour it was live. People clearly like looking at it.
In the fashion world, new designs are presented in the form of hand-drawn sketches before they’re actually cut and sewn. First you draw a croquis, the model-shaped figure that serves as the base of the sketch. The point is not to draw a realistic-looking figure, but a blank canvas of sorts on which to display illustrations of dresses, skirts, blouses, accessories and the rest of your creations. Adding color and details like ruffles, seams and buttons helps to bring your ideas to life.
While Morrison and Walton both maintain blogs (Travel Write Draw and Markers and Macrons, respectively), they got into the illustration game even more recently than Rodgers, and to hear them tell it, it’s all about Instagram. Morrison got the industry's attention — and built up her own Instagram following — by illustrating looks by prominent designers and street style stars in the hopes that they would regram her, which they often would. Then, in September 2014, Morrison was one of Instagram’s featured users, and her follower count soared from around 8,000 to 145,000 in three weeks. “Instagram has been the number one catalyst for all of my my commissions over the past six months,” she says.
In this stage only experience person who can help to improve decision making. It is really depends on whether the unfolding of a range or collection fulfils the original need or philosophy. Decisions on research, colour, design development, fabrication, silhouette, proportion, construction, prototyping and embellishment all contribute to a well considered range.
Ling agrees. “Illustration has always been outside the contemporary art structure,” he says. “Some call it second rate and of course there is validity to that in some cases - but the art industry has long been a construct of vested interests so talent hasn’t always necessarily been able to get through. Now Instagram is democratising art, but it's also populist - and in that context people have had careers they wouldn't have otherwise had. But there is no doubt it’s working for the audience - people are certainly buying more and illustrators tend to work with designers on collaborations which photographers rarely do. There’s just an additional collectible appeal.”
Hair can also help in the composition or be a main focal point as well. In terms of composition, the movement of the hair can be just as important as the movement of a garment. You’ll notice in many of the images in this article that most of the hair depicted is long and often moves with the dresses drawn in the illustration. You may want to consider hair to be another piece of the illustrated puzzle when creating fashion illustrations.

The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.
Sure, it’s a green dress, but is it silk, tulle, or a heavy woven material? The way it’s drawn, the way it drapes around a figure, and even the way it’s colored or painted should give the viewer an idea of the sort of textile being depicted. At the very least, I want to understand what a garment may feel like when worn. If I’m being sold clothing from an illustration, for instance, I should be able to figure out if the clothing is warm and cozy or light and breezy. You’ll want to viewer to understand if the textile is smooth and soft or stiff and itchy.
The Spanish fashion designer Cristobal Balenciaga was born on January 21 in 1895. After studying dressmaking as a child, by age 20, Cristobal started his own brand and became Spanish’s leading couturier. In 1937, he moved to Paris due to the Spanish Civil War. Balenciaga’s designs are famous by its capes, flowing clothes without waistlines, as well as the use of plastic for rainwear. Cristobal died in 1972 in Valencia, Spain.
“Photography has long been considered superior to illustration when it comes to selling magazines” says Downton. “But it’s like asking what an apple can do that a banana can’t. I think they have a symbiotic relationship. Illustration changes the pace of a magazine as you read it; and you project your own finish onto the story which gives a different sense of satisfaction to the reader.”
Known as the prince of Prints, the fashion designer Emilio Pucci got known for his tight shantung “Pucci pants” and vividly printed silk dresses and blouses. His colorful, informal uniforms for Braniff flight attendants were groundbreaking. Later, Pucci branched into men’s fashions, perfume, and ceramics. He also served as a member of the Italian Parliament. His color trends and designs are one of KOKET’s most lovable inspirations.
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
Intelligent and pragmatic, Chanel used her powers of seduction to gain a foothold in the competitive fashion world; in succession, she became the mistress of two powerful and wealthy men. Both of her lovers were quite happy to use their money and influence to give her a start in business. From a beginning as a milliner, she rose to prominence in 1920, when her signature fragrance, the incredibly iconic Chanel No. 5, was launched.
Additionally, hair can be a main focal point of a fashion illustration. If the story of the illustration is to depict a hairstyle or show off various hair accessories, the hair may be what drives the composition of the piece or even holds all of the action within it as a dress in a larger, full-body illustration would. Many of the tips for clothing apply for hair as well: form, texture, composition, movement, and style are all relevant points when featuring a hairstyle within your fashion illustration.
The college look would be the tag most suitable for the preppy look. The collared T-Shirts are matched and A-line skirts are matched with girly blouses that are lined up in their wardrobe. A cute little headband and geeky glasses mostly do accompany with this style. The geeky look might seem to be an expensive style, but it is not required to shell out much to get this look as it is not that luxurious.
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