Most established illustrators have agents. Rodgers is represented by Digital Brand Architects, and Morrison is represented in Australia and Asia by Perrott of The Illustration Room. They are more responsible for prioritizing work and negotiating contracts than finding new jobs. Both Morrison and Rodgers say nearly all of their work comes through word of mouth and social media. “[Having an agent] helps a lot in terms of contracts and there’s legal terms that I don’t understand, but I don’t think you have to have it,” says Morrison. “I think it is better to have it once you’ve established yourself and you’ve grown a little bit on your own.”
While Morrison and Walton both maintain blogs (Travel Write Draw and Markers and Macrons, respectively), they got into the illustration game even more recently than Rodgers, and to hear them tell it, it’s all about Instagram. Morrison got the industry's attention — and built up her own Instagram following — by illustrating looks by prominent designers and street style stars in the hopes that they would regram her, which they often would. Then, in September 2014, Morrison was one of Instagram’s featured users, and her follower count soared from around 8,000 to 145,000 in three weeks. “Instagram has been the number one catalyst for all of my my commissions over the past six months,” she says.
When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.