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The hats Roy Frowick created in his spare time became his entrée into the world of high fashion. After garnering some publicity for his designs in a Chicago newspaper, he was able to open his first boutique in 1957. Around this time, he dropped his first and last names, opting for a more glamorous moniker that has became synonymous with American glamour…Halston.

If you want to make a name for yourself in fashion illustration, you need a distinctive style. “Don’t spend too much time looking at what other people are doing, because I think that is discouraging and ultimately you want to be different, anyway,” says Morrison. “You want people to see you as the alternative; you want people to come to you because you bring something unique to their brand that they can’t find anywhere else.”
Select your best pieces. You definitely want to include your best work in your portfolio. Aim to have between one and two pieces of really high quality work per project. Go for pieces that represent your personal style and approach to design. Maybe you tend to focus on designing for a certain demographic (young, fashion forward women, androgynous men, active children, etc) or around a certain theme. You may then include pieces that illustrate your ideal customer or consumer. You may select pieces that have also been well regarded in your design classes and considered some of your best work by professors and peers.

“It’s changing, and it’s becoming a much more friendly industry for women particularly,” says Susannah Garrod, who studied fine art at Central Saint Martins and now counts Vogue, Jimmy Choo, Emilia Wickstead and Jessica McCormack as clients as well as contributing to the Fashion Illustration Gallery stable run by William Ling. “Instagram allowed me to record more personal, rather than client-based work - which in turn generated more work ... as a 'jobbing' illustrator it’s been rewarding to be commissioned for work in my own right rather than creating illustrations strictly dictated by the client. These days fashion illustration is appreciated by a more social savvy audience as an art form rather than a 'paint by numbers' necessity to record. People are looking for something different if they commission a fashion illustrator rather than a photographer - it’s no longer the 'poor relation' but an intimate way of interpreting fashion which stands the test of time as a commentary on the industry as a whole.”
Check for instructions or guidance on what to include. If you’re applying to a design program, they should give a good idea of what they want to see in your portfolio. If you’re designing a professional portfolio, you may not have explicit directions. Generally, you should include creative investigation, drawings that show your ability to translate 3D into 2D, color studies, and, if relevant, photos of 3D work that you’ve done.[1]
Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.
If you want to make a name for yourself in fashion illustration, you need a distinctive style. “Don’t spend too much time looking at what other people are doing, because I think that is discouraging and ultimately you want to be different, anyway,” says Morrison. “You want people to see you as the alternative; you want people to come to you because you bring something unique to their brand that they can’t find anywhere else.”
Additionally, if you have two or more objects together in a small scene or even floating about in space, you’ll likely want to show that they’re interacting. This means showing they’re on the same plane and subjecting them to the same style of perspective as well as overlapping objects, using similar lighting, and using the same design style to illustrate both (unless you’re making a purposeful statement or telling a story by not doing so).
When you do stylize your figure, after having learned basic anatomy, you’ll want to do so in order to bring more focus to a particular element of design. For instance, fashion figures are often long-legged and much taller than the average human. In average human proportions, a figure is six to seven heads tall, whereas a fashion figure is eight or even nine heads tall, with most of that additional length being taken up in the legs. This is often used to bring the viewer’s attention to the length of a dress or give the artist more space in which to create folds, movement, or texture within the fabric itself.
A girly fashion style can most easily be described as the popular vintage style. Most of her outfits consist of plenty of beautiful lace as well as ruffles, hearts, flowers, and pale colors, especially pink and white. She’s a romantic at heart and wants to be treated like a lady at all times. She’s awaiting her prince charming and thus, adorns herself with only the girliest and most lovely fashions.
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