In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Inquiring for my daughter. Where is the best Fashion Merchandise Marketing school in Sacramento and San Francisco area? Whenever I goggle these schools, some say Institute of Art in Sacramento, and some say FIDM, and others. I’m so confused I have no idea, which is the best college for my money. I have decided to go to American River College to get my Associates, and then I have no idea where to continue my fashion degree.
Fashion collection and line both are common terms in the fashion industry. Collections are found within a line. A line may be composed of multiple collections. Every larger apparel companies often have four or five lines that are defined by gender; lifestyle or price point and each line will have a new collection produced for each season. Haute couture, ready-to-wear, menswear, womenswear and childrens wear are considered lines, the clothing shown in each of these categories during fashion runway shows for a particular season makes up the collection.
The people who prefer this are the ones who require everything at best quality. Nothing satisfies them if it is not worth the trouble. They often look for styles that make a statement on the quality, polished manner and culture. Most of them are the ones who are from higher status and are also in a way related to how a businesswoman would dress up. Sophisticated can be characterized as businesswoman minus the formal look. Culture and luxury mean the most to the people who choose this style of fashion.
A super adorable blast-from-the-past fashion style, the 50s look is all about bright and pastel colors (unless you’re doing a more ‘pinup’ theme, then you’ll wear black and red very often!) in adorable fashions, usually featuring an assortment of flowers and polka dots. Women will typically either wear a high ponytail or lovely curls with this fashion, and poodle skirts are an absolute must.
This is where fashion illustration may collide a bit with editorial illustration. Perhaps you’d like to illustrate the figure walking down a runway or through a busy city. Allowing a simple background into your work may help viewers understand the context for where or when a design is worn. Please note, however, that if a background is busy, it may overwhelm the fashion design itself.
The 70s fashion style can also easily be referred to as the ‘hippie’ look, where women leave their hair long and straight and add an adorable little flower or stem of flowers to create a natural finish. Their wardrobe will undoubtedly have the classic super-flared jeans and tons of tie-dye tops and accessories, as well as simple white tees to go with their look. Floral patterns are also common in this fashion style and makeup is minimal to maintain a simple and natural appearance.
It’s also an aggression-free means of emotional expression in a world which can all too easily descend into trolling bile, and worse. “The collaboration with Gucci increased my following by 30k almost overnight and yet I didn’t receive one negative comment,” says Downie. Even when her work has generated controversy, she doesn’t enter verbal (or text) discussion. “I just paint the answer.”

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Drawing helps to form design solutions. Designers take notes and sketches whilst on trips from television, films, whilst shopping or researching, from books, galleries, etc. Sketching is an important part of understanding the human form and basic form of dress pattern. Sketchbook is a meaning of practicing the skills of drawing. It develops your illustration and fashion awareness. It is a visual diary of places, events, ideas, patterns, textures, form and colour. Drawing is a presentation of both design and illustration.
Rei Kawakubo went to university and studied art and literature, like a lot of bright girls do. But then she taught herself how to design, set up shop, and soon started to change the fashion world. In 1973, she created her own company, Comme des Garçons Co. Ltd in Tokyo and opened up her first boutique store in Tokyo in 1975. Starting with women’s clothes, Kawakubo added a men’s line in 1978. Comme des Garçons specializes in anti-fashion, austere, sometimes deconstructed garments.

Ling agrees. “Illustration has always been outside the contemporary art structure,” he says. “Some call it second rate and of course there is validity to that in some cases - but the art industry has long been a construct of vested interests so talent hasn’t always necessarily been able to get through. Now Instagram is democratising art, but it's also populist - and in that context people have had careers they wouldn't have otherwise had. But there is no doubt it’s working for the audience - people are certainly buying more and illustrators tend to work with designers on collaborations which photographers rarely do. There’s just an additional collectible appeal.”
Additionally, hair can be a main focal point of a fashion illustration. If the story of the illustration is to depict a hairstyle or show off various hair accessories, the hair may be what drives the composition of the piece or even holds all of the action within it as a dress in a larger, full-body illustration would. Many of the tips for clothing apply for hair as well: form, texture, composition, movement, and style are all relevant points when featuring a hairstyle within your fashion illustration.
Hi there, my name is Simeon Elson. I am an international freelance illustrator based in the UK. My client list includes the likes of Microsoft, BT Diesel, and Penguin Books. In this course we're going to create a stunning 2D fashion illustration in Photoshop and Illustrator from a stock reference image. Some of the key takeaways from watching this course will include how to prepare a stock image in Photoshop before crossing over into Illustrator to create a vibrant, striking vector portrait using predominantly the pen tool and creating your own brushes. Then back at Photoshop we will add some cool mixed media elements such as watercolors, and hand-drawn shapes to inject life and a sense of motion into the composition. By the end of the training you will have learned how to create a professional, energetic, realistic fashion illustration combing vector and mixed media elements. I'm excited to work with Digital Tutors and share these techniques with you. So let's get started with the first lesson.
You don't have to know how to draw to be a fashion designer. Something that you can do is look at different books on how to draw, so that you can do simple sketches of your designs. Also, the more you practice drawing, the better you will become. If you are going to go to college for fashion, then there will be classes that can teach you draw and sketch.
“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.
Today, A-list stars such as Michelle Pfeiffer and Jodie Foster often opt for his evening suits and gowns when they walk the red carpet. Armani delivers elegance that is never overtly sexual or brash. For today’s power brokers and celebrities, owning Armani suits and separates is a status symbol – his clothes always send a message of quiet confidence.

Halston’s association with Jackie Kennedy was a crucial factor in his rising fame; she generally eschewed hats until she became charmed by Halston’s distinctive pillbox styles during the Sixties. She wore one of his designs to the Presidential Inauguration in 1961; she was also wearing a pillbox hat (in pink) on the day her husband, John F. Kennedy, was assassinated.
He rebounded in the 60’s and 70’s, designing his own line and stunning Paris and the entire fashion world with his own brand of French elegance. However, the stress of his work led him to abuse booze and drugs; in time, the fragile designer’s health became precarious. By 1987, he was unable to fulfill his responsibilities, and allowed others to design his prêt-a-porter line.
If the artist has created a metallic dress and they mean for it to be made of metal versus just being gold or silver in color, they’ll need to really showcase the reflective properties of that material (as well as construct it within the limits of a metal object) so the viewer understands that it’s not just paint that’s making something look gold, but rather gold itself being depicted.
Inspiration board is a references and research framework for your design. Designer collects different inspirational images, words, and objects (fabric, colour, textures,trims, paint chips, packaging, etc.) that are organize and keep at hand as a reference for starting a fashion design. It can be made in the form of a paper poster, a bulletin board, a digital graphic, or a video.

“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.
A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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