It’s also an aggression-free means of emotional expression in a world which can all too easily descend into trolling bile, and worse. “The collaboration with Gucci increased my following by 30k almost overnight and yet I didn’t receive one negative comment,” says Downie. Even when her work has generated controversy, she doesn’t enter verbal (or text) discussion. “I just paint the answer.”
Exaggerate features of the figure or face of the figure in order to accentuate the designs being displayed. A tiny waist or large hips can show off the curves within a dress. Few facial features will keep the focus on the clothes or body itself. If the focus is on accessories or hair, make the hair big or understate the clothing. Much like caricatures or cartoons, exaggerations within the drawing will diminish some features or make others more prominent. Use stylization to tell a story with your fashion illustration.
Illustrate patterns and prints. If your design includes a patterned or printed fabric, it's important to accurately illustrate how it will look on a model. Start by drawing the outline of the patterned garment, such as a skirt or blouse. Divide it into a grid with different sections. Fill in the sections one at a time with the pattern on the fabric.
The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.
While Morrison and Walton both maintain blogs (Travel Write Draw and Markers and Macrons, respectively), they got into the illustration game even more recently than Rodgers, and to hear them tell it, it’s all about Instagram. Morrison got the industry's attention — and built up her own Instagram following — by illustrating looks by prominent designers and street style stars in the hopes that they would regram her, which they often would. Then, in September 2014, Morrison was one of Instagram’s featured users, and her follower count soared from around 8,000 to 145,000 in three weeks. “Instagram has been the number one catalyst for all of my my commissions over the past six months,” she says.
In the 80’s, Ralph Lauren really became a force to be reckoned with, as his signature polo shirts for men, with their ubiquitous polo pony and rider, became coveted items for many different demographics. Available in every color of the rainbow, they lined his coffers and allowed him to put more money into his glamorous women’s wear lines; he especially enjoyed producing couture pieces and overseeing glossy runway shows.
In the fashion industry, every fashion designer should follow fashion design development process to design a new dress. Fashion design mainly influenced by cultural and social attitudes, and it has varied over time, place and religion. Fashion designing knowledge is mainly comes from the theoretical background. Students are learned step by step fashion design development process from their institute. All of these information’s are very important for the beginner. When developing your designs for a new collection involves many components like inspiration, drawing, color, design functionality, technical package, garment patterns and so on.
Draw the balance line. This is a the first line of your sketch, and it represents your model’s center of gravity. Draw it from the top of the head to the tip of the toes, along the backbone of your croquis. Now draw an oval to represent the head. This is the base of your croquis, and from this, a proportional drawing can be made. You can think of the croquis as the skeleton of the model.
Ottavio Missoni started their own fashion design company with his wife Rosita. First they started with stripes, the easiest design which could be made with the ch. They use up to twenty different fabrics, including wool, cotton, linen, rayon and silk and some 40 different colours for each of their collections. Their clothes range from sweaters to skirts, dresses and jackets. Ottavio Missoni has also diversified from clothes to tapestries and carpets. Ottavio died last year leaving Rosita being the head of the business.

Undoubtedly it's harder to project our own identity onto a famous supermodel draped across a staircase, or align one’s own reality with the digitally enhanced, perceived perfection of a fashion shoot. An illustration is more translatable - it allows for a different daydream. And in a world where reality is often all too stark, and fashion can be somewhat daunting, it's not surprising that our artistic tastes are erring on the side of a little escapism.

During this Illustrator and Photoshop tutorial we'll learn how to prepare a reference image in Photoshop before crossing over to Illustrator to create a striking vector portrait. Then, we'll cross back over into Photoshop and create the final compositions. We'll add drama to the piece by adding scanned in mixed media elements such as: watercolors, hand drawn shapes, and vector shapes. By the end of this Illustrator and Photoshop training, you'll be able to exhibit many cool tips and tricks in composition and illustration that are used for commercial projects to achieve outstanding results quickly and effectively. Software required: Adobe Illustrator CS6, Adobe Photoshop CS6.
Most established illustrators have agents. Rodgers is represented by Digital Brand Architects, and Morrison is represented in Australia and Asia by Perrott of The Illustration Room. They are more responsible for prioritizing work and negotiating contracts than finding new jobs. Both Morrison and Rodgers say nearly all of their work comes through word of mouth and social media. “[Having an agent] helps a lot in terms of contracts and there’s legal terms that I don’t understand, but I don’t think you have to have it,” says Morrison. “I think it is better to have it once you’ve established yourself and you’ve grown a little bit on your own.”

In my opinion, one of the most fun parts of fashion illustration is when an artist can show the weight and texture of a fabric within their drawing or painting. Whether they’ve taken the time to render corduroy or are skilled at showing the fabric’s weight through movement, I, as a viewer and artist, love to revel in these sorts of details. Instantly I understand the garment I’m seeing, and it’s far more tangible than everything being worn or shown looking the same.
If you are presented with a figure whose body is hidden underneath a large dress, for instance, knowing the gestural form beneath it allows you to create poses that may not exist quickly and easily. Being able to move your figure around without having to directly copy from a photo or ask a model to make said pose means more flexibility when your client asks for a specific pose or concept.
As illustration has emerged as a tool for cutting through the visual noise of social media, it has itself benefitted from social media’s own disruption of the traditional barometers of quality. Just as David Bowie prophesied in his famous 1999 Newsnight interview that the internet would demystify the relationship between artist and audience, social media has “smashed down the gatekeepers”, says Downie, who doesn’t consider a picture finished until it’s given a “moment of birth” by being published on her Instagram account. “I cried when I saw that Bowie interview,” she says. “It’s so profoundly right, and it’s exactly what happened with my work.”
Inquiring for my daughter. Where is the best Fashion Merchandise Marketing school in Sacramento and San Francisco area? Whenever I goggle these schools, some say Institute of Art in Sacramento, and some say FIDM, and others. I’m so confused I have no idea, which is the best college for my money. I have decided to go to American River College to get my Associates, and then I have no idea where to continue my fashion degree.
Unit 3.1: The mirroring technique: parts 1 & 2. Now it’s time to start designing your garment flat. On a croquis (AKA flat mannequin) template, you’ll begin with the neckline, and work your way down to the shoulders, the torso, and finally the shirtsleeves. Mickaela will make this design on just one half of the body, before copying and flipping it onto the other. This tactic will ensure that her design remains perfectly symmetrical.
Drawing helps to form design solutions. Designers take notes and sketches whilst on trips from television, films, whilst shopping or researching, from books, galleries, etc. Sketching is an important part of understanding the human form and basic form of dress pattern. Sketchbook is a meaning of practicing the skills of drawing. It develops your illustration and fashion awareness. It is a visual diary of places, events, ideas, patterns, textures, form and colour. Drawing is a presentation of both design and illustration.
Consider making flats. In addition to making a fashion illustration, you may want to create a flat schematic. This is an illustration of your clothing design that shows the flat outline of the garment, as though it were laid out on a flat surface. It's helpful for people viewing the design to see the flat version as well as the way it would look modeled on a body.[4]

Ralph  joined the fashion industry as a tie seller. He tried to introduce his own tie designs for the company, but his enthusiasm wasn’t perceived well. So, he left the company and launched his own mini-business: he sewed his first ties out of rags and distributed them to small shops. The most defining order of 100 dozens of ties by Neiman Marcus has radically changed Ralph’s life. He expanded his business by introducing menswear and womenswear lines. Currently his brand is worth $7.5 billion. Ralph Lauren’s success story inspires many novice designers. The first Polo logo was introduced in 1970.
Growing up, Lauren was encouraged by his mother to become a rabbi, but he chose a much different course. Influenced by the easy, preppy elegance of the country club set, as well as the glamour of old Hollywood, he chose to emulate the work of Brooks Brothers and other WASP-y retailers, creating a look that seemed to embody easy American elegance. His interest in luxury, refinement and a certain “taste level” put a different spin on the staid classics of the past.

Select your best pieces. You definitely want to include your best work in your portfolio. Aim to have between one and two pieces of really high quality work per project. Go for pieces that represent your personal style and approach to design. Maybe you tend to focus on designing for a certain demographic (young, fashion forward women, androgynous men, active children, etc) or around a certain theme. You may then include pieces that illustrate your ideal customer or consumer. You may select pieces that have also been well regarded in your design classes and considered some of your best work by professors and peers.

Born in Rome in 1890 to an aristocratic mother and an intellectual father, Schiaparelli soon rebelled against the conventional life of the upper classes. Her desire for exploration and experimentation landed her in hot water as a teen, when she published a book of poems with decidedly sensual overtones. Her work deeply offended her parents, who punished her by placing her in a convent. Schiaparelli was so determined to escape from the nunnery that she initiated a hunger strike which resulted in her release. By her early twenties she had fled to London, where she could live under less scrutiny. Later, during a foray in New York, she joined with artist friends and they all made their way to Paris…
Valentino started his brilliant and admirable career in the world of fashion in 1950 when he moved to Paris to study design. His classically elegant and feminine designs made women look utterly glamorous. The Italian maestro worked at houses Dessus and Laroche before going back to Rome to set up his business in 1959. By the mid-1960s, Valentino was a favorite designer of the world’s best-dressed women, including Jacqueline Kennedy. Among his signatures is a particular fabric shade, known as “Valentino red.”
Showcase your strongest ideas. You may not have the resources to make what you're designing, or you may not have all of the skills yet--that's okay. The person looking at your portfolio wants to see how you think and create, so show them your pen and ink sketches or your charcoal drawings. You need to have a couple of different examples of your work represented as well as figure drawings that will demonstrate your ability to represent three dimensions on a two dimensional surface. Anything more than that is bonus material.[3]
Really interesting. Didn’t know the term “croquis”. I love using tracing paper when starting a painting. I used to get heat from a peer in art school about how tracing paper and graphite paper was “cheating”. I think it’s an essential tool if you want to get through a stage of sketching and then elaborate and change later. Let it be your friend! Thanks, Elsie!
Range planning includes the creation of the ratio of garments to be selected in any given collection. For example, a basic range plan may be formed of four skirts, three trousers, six tops, two jackets and two dresses in three colour ways. Every collection needs a breakdown of units (garments) to enable the looks to be worn with enough combinations. If more volume sales come from tops it makes knowledge to supply more of these when editing the collection.
If there is one thing that is constant, it is “change”. And change is exactly the one thing that is constant when it comes to fashion. Since the beginning of human civilization, there has been a constant effort being put to make one look better. The different styles in fashion have always gone through innumerable changes. With the increase in the amount of innovations, the change in trend and fashion styles have also been rapid. So keeping that in mind, here is the list of a few fashion styles that we accepted with all our hearts:
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