The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.
The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.
When all of the designs are completed and set out the financial parameters then range planning is required. A range plan is an overview of your total design collection like from how many styles you will have, to what fabrics and colour ways will be used. It is used before you start into large scale production. It is extremely useful for you to follow as a designer. But most importantly it gives buyers a clear conception of your vision.

Style isn't just confined to your drawing — it's important to hone your image, or personal brand, on social media, too. “I can curate what I’m sharing and what kind of brand I want to be,” says Rodgers. “I can kind of give people a little view into my world.” Doing so can also open up opportunities for projects beyond illustration. “I don’t want to be considered just an illustrator, I am a hybrid of a personality with my skill,” says Morrison, who dreams of making her blog a full-fledged lifestyle site and having her own travel-oriented products. “I think that opens up more opportunities for you as well when you are a bit more multi-dimensional.”
Illustrate your original design. Think about what look you’re trying to create, and represent it down to the last detail. If you’re designing a dress, for example, add patterns, ruffles, text, bows, and so on to create a beautiful piece. Focus on the elements of your design that are unique, and include appropriate accessories so that the style you’re going for is clear.[1] If you need some fresh ideas or don't know where to start, look up fashion trends on the internet or in magazines for inspiration.

Tom Ford studied design at the before he worked for Perry Ellis andCathy Hardwick. Tom was hired in 1990 to oversee Gucci’s women’s wear collections, and had a breakthrough four years later when he was appointed creative director. The Gucci makeover masterminded by Ford was the biggest fashion success story of the late 90s. His sultry rock-star velvet hip-slung trousers, leather stilettos, and Halston-esque dresses were blockbusters. After Gucci’s buyout of Yves Saint Laurent in 1999, Ford also became creative director of YSL Rive Gauche. In 2005, Ford launched the Tom Ford brand.
A picture tells a thousand stories and considering the noise that surrounds the launch of every issue of Vogue - endless hashtags and chatter about the cover model, photographer and pose, it seems inconceivable that covers in the past featured fashion illustrations elaborating far more detailed stories. The romance of images by John Ward and Carl Erickson, surrealism of Dali and Benito, and art deco of Bernard Boutet de Monvel, Georges Barbier and Harriet Meserole spun tales of arctic explorers; tennis players; bridal marches; world travellers; golfers; race drivers, actresses, mothers and lovers. In the days before photography became fashion’s key documenter, fashion illustration was just as emotive and colourful - if not more so - as the images burned onto our retinas more recently by Penn, Bailey, Day, Meisel and Mert & Marcus. Call to mind the images created by Rene Gruau as Dior’s artistic director in 1947 - there is no doubt as to the part illustration used to play in fashion storytelling.

Buy or find a portfolio or presentation case. You can find both portfolios and presentation cases online or at good art supply stores, especially if you already live near an art or design school. Which one you need will depend on the pieces you’re presenting. The case should be neat and clean, but if you're a student, it doesn't need to be high end as long as it is functional and effectively displays or stores your works. You may want to invest in a nicer case if you are presenting your portfolio in a professional setting.[5]
Ralph  joined the fashion industry as a tie seller. He tried to introduce his own tie designs for the company, but his enthusiasm wasn’t perceived well. So, he left the company and launched his own mini-business: he sewed his first ties out of rags and distributed them to small shops. The most defining order of 100 dozens of ties by Neiman Marcus has radically changed Ralph’s life. He expanded his business by introducing menswear and womenswear lines. Currently his brand is worth $7.5 billion. Ralph Lauren’s success story inspires many novice designers. The first Polo logo was introduced in 1970.
Known for his stunning couture designs and his sophisticated women’s tuxedo jackets (known as le smoking), Saint Laurent was destined to carve out his own identity, but his career was not without its challenges. After a poorly received collection at Dior, which featured hobble skirts and other unusual designs, he was sent into mandatory military service. The stress of being in the army (although he lasted only 20 days) took a tremendous toll on the sensitive designer. He suffered from teasing and hazing by his fellow soldiers, and he soon plunged into a nervous breakdown; he was sent to a mental hospital for treatment.

Klein received his education at the renowned Fashion Institute of Technology in NYC. His Calvin Klein underwear line, as well as his array of successful perfumes, helped him to build his empire. His ability to choose the sexiest, hippest stars for his ad campaigns also revealed his tremendous savvy and perceptiveness: celebs such as musician/actor Mark Wahlberg and supermodel Kate Moss also benefited from his uncanny ability to read the zeitgeist.
Consider the idea, explored above, of only drawing shoes and handbags. In order to make those objects seem tangible without having a figure within your illustration to help, draw them as though they not only exist in space, but exist on a plane and someone could reach out and touch them. That will allow the viewer to better connect with the object and understand the size and shape of the object. 
Really interesting. Didn’t know the term “croquis”. I love using tracing paper when starting a painting. I used to get heat from a peer in art school about how tracing paper and graphite paper was “cheating”. I think it’s an essential tool if you want to get through a stage of sketching and then elaborate and change later. Let it be your friend! Thanks, Elsie!
Lauren first gained acclaim with his wide ties, which were often made of unusual fabrics. These standout accessories were not yet trendy in the late Sixties, when he began to try and sell them to New York stores. Soon, word spread about Lauren’s somewhat dandyish personal style and his flashy neckwear; he used this success to find investors and then he branched out into men’s and ladies suits and casual wear. Eventually, his clothing lines were sold at high-end stores such as Saks Fifth Avenue, where they became extremely popular.
Range planning includes the creation of the ratio of garments to be selected in any given collection. For example, a basic range plan may be formed of four skirts, three trousers, six tops, two jackets and two dresses in three colour ways. Every collection needs a breakdown of units (garments) to enable the looks to be worn with enough combinations. If more volume sales come from tops it makes knowledge to supply more of these when editing the collection.
One of the reputed & primitive style-diva and is the most esteemed Indian-designer. Her dressing line has a diversity from traditional to the western! For the first time in India, she introduced the culture of “boutique” under the name of “Ritu”, Ritu has developed a unique style of her own depicting the Indian-ancient-traditions! Her outfits are worn throughout the world.
Every collection of this talented designer is doomed for success. His works can be unhesitatingly called masterpieces: he’s never afraid of expressing himself in the wackiest, the most sophisticated, out-of-this-world shapes and colors. Pierre Cardin is the inventor of the ‘bubble dress’. His works can be easily told from the others: Cardin’s models look like they’ve come out from the SCI-FI novels :).
In the Seventies, Halston befriended (and dressed) members of the international jet set, including Bianca Jagger, Liza Minnelli, and Liz Taylor. Dressed in his trademark black turtleneck, he could often be found partying at Studio 54 and enjoying his success with a host of celebrity friends. Licensing deals made him very wealthy, but tragedy lay in the distance…drug addiction and an AIDS diagnosis in 1988 led to his downfall. Unable to cope with the demands of his career, he was fired from his own company…Halston died of AIDS-related complications in 1990.
Valentino is known for his flamboyant lifestyle and his love of luxury and beauty. He lives with his lover of 50 years in a series of lush villas throughout the world. His jet-set lifestyle and extensive collection of priceless art are not the only rewards he has received for his talents: France’s President Chirac also awarded him the Legion d’Honneur in 2006.

One of the most adorable fashion styles, it definitely is a blast from the past. From flapper dresses to pinup clothing and from retro swimwear to indie clothing, the vintage look is a culmination of fashion from the 20’s to the 70’s. It is the one trend that overcame the test of time. Look these celebrities who are feature for their vintage style.
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