Undoubtedly it's harder to project our own identity onto a famous supermodel draped across a staircase, or align one’s own reality with the digitally enhanced, perceived perfection of a fashion shoot. An illustration is more translatable - it allows for a different daydream. And in a world where reality is often all too stark, and fashion can be somewhat daunting, it's not surprising that our artistic tastes are erring on the side of a little escapism.
In the fashion world, new designs are presented in the form of hand-drawn sketches before they’re actually cut and sewn. First you draw a croquis, the model-shaped figure that serves as the base of the sketch. The point is not to draw a realistic-looking figure, but a blank canvas of sorts on which to display illustrations of dresses, skirts, blouses, accessories and the rest of your creations. Adding color and details like ruffles, seams and buttons helps to bring your ideas to life.
Hairstyles, color, and textures can do a lot of an overall design. Different types of hairstyles may be worn by different people for a variety of reasons. Consider the way in which culture and ethnic heritage may affect the types of hairstyles a figure could wear. Not only will you be telling a story about who the person is or where they may be from, but you’ll also be allowing limits for the hair’s movement and style itself. 
Known for his stunning couture designs and his sophisticated women’s tuxedo jackets (known as le smoking), Saint Laurent was destined to carve out his own identity, but his career was not without its challenges. After a poorly received collection at Dior, which featured hobble skirts and other unusual designs, he was sent into mandatory military service. The stress of being in the army (although he lasted only 20 days) took a tremendous toll on the sensitive designer. He suffered from teasing and hazing by his fellow soldiers, and he soon plunged into a nervous breakdown; he was sent to a mental hospital for treatment.
London designer Mary Quant was not only an iconic fashion design but also the imortal creator of the miniskirt. Mary had an art-school background and had been designing and manufacturing her own clothes since second half of the twentieth century. She was convinced that fashion needed to be affordable to be accessible to the young, she opened her own retail boutique, Bazaar, on the Kings Road in 1955, introducing the “mod” era and the “Chelsea look.”
Colour is a basic consideration in the fashion design process. In most cases color is the first element that is noticed about a design and has a huge impact in how that garment is perceived. Different forecasting companies research and develop new and existing colour palettes from many sources like yarn technologists, international fabric fairs, leather suppliers, trimming merchants etc. some fashion magazine give inspirational colour guideline for fashion design.

Surface designs are often a big deal in fashion. They can make simple pieces more interesting and even be a focal point within an illustration. There are only so many silky dresses that will go down a runway before patterns start popping. Being able to really show off a Moschino show in illustrated form would be nothing without being able to showcase the patterns created for their garments.


Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.


The work of Mary Winkler (aka Acrylicana) is vivid and whimsical. It's often child-like in theme, depicting sweets, fanciful creatures and rainbows as well as exploring the world of fashion and garment in illustrated form. Done in a variety of media, including digital, acrylic, watercolour and ink, Mary's work is pop art, graphic and, for lack of a better word, sparkly. Her work is painted on canvas, a variety of papers or printed by way of giclee ink jet or silk screen (usually onto fabric for pouches/bags). Mary studied Illustration at College for Creative Studies in Detroit, Michigan.

When you do stylize your figure, after having learned basic anatomy, you’ll want to do so in order to bring more focus to a particular element of design. For instance, fashion figures are often long-legged and much taller than the average human. In average human proportions, a figure is six to seven heads tall, whereas a fashion figure is eight or even nine heads tall, with most of that additional length being taken up in the legs. This is often used to bring the viewer’s attention to the length of a dress or give the artist more space in which to create folds, movement, or texture within the fabric itself.
Creating a garment flat in Adobe Illustrator is the most foundational skill a fashion designer needs to know. A garment flat is a basic digital sketch that displays a garment as if it were laid "flat". It's used to communicate your design idea technically - whether that's to a pattern-maker, technical designer, merchandiser, or manufacturer. Garment flats are also a must-have in any tech pack or fashion design portfolio.
Exaggerate features of the figure or face of the figure in order to accentuate the designs being displayed. A tiny waist or large hips can show off the curves within a dress. Few facial features will keep the focus on the clothes or body itself. If the focus is on accessories or hair, make the hair big or understate the clothing. Much like caricatures or cartoons, exaggerations within the drawing will diminish some features or make others more prominent. Use stylization to tell a story with your fashion illustration.
To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.
Instagram isn't just valuable for getting your work out there — clients also care about how many people you'll reach if they commission you. “I think for brands that it’s super important to work with someone who also has an audience, because [the brand is] getting the work and they are getting a little bit of advertising as well,” says Rodgers, who now has 435,000 Instagram followers.
Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.
×