“It was the death of the last grand master, René Bouché, in 1963 which really signified the end of classic fashion illustration,” says David Downton, who has almost single handedly kept illustration in the limelight over the last 20 years having sketched in the front row of the couture shows for the last 40 seasons straight; illustrated countless celebrities for Vanity Fair and, in 2009, drawn Cate Blanchett for a record-selling anniversary issue of Australian Vogue - as well as having played “artist in residence” at Claridges for the last decade where he can often be found in Le Fumoir sketching anyone from Julianne Moore or Grace Jones to Michael Caine. “It coincided with the rise of the celebrity photographers - and fashion always voraciously wants what is new.”
Decide on a pose for your croquis. The model for your design, called a croquis, should be drawn in a pose that will show off the items best. You can show the model walking, sitting, bending, or in any other position. As a beginner, you may want to start with the most common pose, which is a runway sketch that shows a model standing or striding on a runway. This is easiest to draw and it will allow you to illustrate all of your designs in full view.
A leading name who embarked on the world of fashion in 1980’s. She won the Yuv Rattan Award and is counted among the modern-designers of the country. Best known for her theme collections, and focuses on silhouettes and is always busy in experimentation and introducing new trends! Rina-Dhaka has arranged shows in Paris, London, Singapore, Hong-Kong, New-York, Jakarta & Dubai . Rina’s Singapore shows in 2001 nd 2002 were her major victory! Even “Vogue” and “Elle” (International megazines) have featured ‘er work and fashion-designing is now her family business as her brothers Shantanu and Nikhil also joined her in late 90’s.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
We toyed with it on Vogue.co.uk during my decade as editor of the site from 2005 to 2015, with a shoppable version of the Fashion Illustrated Gallery (founded by William Ling; stocking the work of all the prominent modern illustrators including Downton and Ling’s wife Tanya), running alongside an illustrated blog by Downton himself written from the Fumoir - but it didn’t get huge traction. In contrast, today illustration generates great engagement, even recently making it into the realms of the still-controversial space of branded content with a campaign of illustrated fashion fairytales that ran across Vogue, GQ and Tatler which surpassed all commercial targets for a month-long campaign within the first 24 hours.
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To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions.


Chanel led a long and fascinating life, which included some darker episodes, such as an affair with a Nazi officer during World War II. He used his influence to ensure that she could continue to live in comfort at the Hotel Ritz during the conflict. Many wondered why Chanel was not charged for collaborating when the war ended – it is believed (and very likely true) that friends in high places protected her from retribution. Coco Chanel died in Paris, at the Ritz, in 1971.
Draw the balance line. This is a the first line of your sketch, and it represents your model’s center of gravity. Draw it from the top of the head to the tip of the toes, along the backbone of your croquis. Now draw an oval to represent the head. This is the base of your croquis, and from this, a proportional drawing can be made. You can think of the croquis as the skeleton of the model.
Women who enjoy the artsy style tend to stay away from the traditional ‘trends’ of the fashion world and love to make a statement with their clothing. Oftentimes they will be the creator of their own fashions, designing and creating their own blouses, hats, and jackets. Each artsy style will be different per woman, as everyone has their own idea of what ‘art’ truly is. That’s what makes this particular fashion style so unconventional and interesting.
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