A picture tells a thousand stories and considering the noise that surrounds the launch of every issue of Vogue - endless hashtags and chatter about the cover model, photographer and pose, it seems inconceivable that covers in the past featured fashion illustrations elaborating far more detailed stories. The romance of images by John Ward and Carl Erickson, surrealism of Dali and Benito, and art deco of Bernard Boutet de Monvel, Georges Barbier and Harriet Meserole spun tales of arctic explorers; tennis players; bridal marches; world travellers; golfers; race drivers, actresses, mothers and lovers. In the days before photography became fashion’s key documenter, fashion illustration was just as emotive and colourful - if not more so - as the images burned onto our retinas more recently by Penn, Bailey, Day, Meisel and Mert & Marcus. Call to mind the images created by Rene Gruau as Dior’s artistic director in 1947 - there is no doubt as to the part illustration used to play in fashion storytelling.


Gabrielle“Coco” Bonheur Chanel is probably the most reputable fashion designer of all time. She is a very exceptional, hard-working woman who has managed to found the famous Chanel brand. The key things she tries to convey in her designs are simplicity, practicality and elegance. Coco is one of the most influential figure of the 20th century. Her ideas are very modernistic and brave, and her models are still the benchmark in simplicity and elegance.

“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.
“I love a woman, I love to judge how beautiful she is, how beautiful I can make her.” Here at KOKET we are as in love with women as Cavalli. This italian designer Roberto Cavalli presented his first collection in 1970 and came to be known for his lavishly printed and colored leatherwear and denim. In 1999, he introduced menswear and eyewear and followed with Cavalli Jeans (later renamed to Just Cavalli) in 2000.

3. Focus on developing a style of your own. There are a lot of things that determine the unique style of your illustrations. Do you want to use watercolors, markers or colored pencils? How will you illustrate the faces on your models? How much styling will you include? All of these little details will work together to create a look that is distinctly yours! Focus on creating sketches that express your unique aesthetic with each element.Resources I recommend: When I first started learning to sketch, my pal Mallory let me borrow Figure Drawing for Fashion Design. It was super helpful for learning the basics. I also highly recommend The Fashion Sketchpad (pictured above). It is a notebook with 420 figure templates to sketch on. I have been using it for a few years and absolutely love it for quick sketching and traveling!


Very interesting list but I am surprised that Paul Poriet is not on this list. He revolutionized and created the modern fashion industry. Although in the end he could not survive in the industry he created his impact is huge. He was the first in many areas including freeing woman from corsets, using live models, creating a signature perfume, making an entire lifestyle brand, and modern marketing.


Ottavio Missoni started their own fashion design company with his wife Rosita. First they started with stripes, the easiest design which could be made with the ch. They use up to twenty different fabrics, including wool, cotton, linen, rayon and silk and some 40 different colours for each of their collections. Their clothes range from sweaters to skirts, dresses and jackets. Ottavio Missoni has also diversified from clothes to tapestries and carpets. Ottavio died last year leaving Rosita being the head of the business.
“Photography has long been considered superior to illustration when it comes to selling magazines” says Downton. “But it’s like asking what an apple can do that a banana can’t. I think they have a symbiotic relationship. Illustration changes the pace of a magazine as you read it; and you project your own finish onto the story which gives a different sense of satisfaction to the reader.”
The work of Mary Winkler (aka Acrylicana) is vivid and whimsical. It's often child-like in theme, depicting sweets, fanciful creatures and rainbows as well as exploring the world of fashion and garment in illustrated form. Done in a variety of media, including digital, acrylic, watercolour and ink, Mary's work is pop art, graphic and, for lack of a better word, sparkly. Her work is painted on canvas, a variety of papers or printed by way of giclee ink jet or silk screen (usually onto fabric for pouches/bags). Mary studied Illustration at College for Creative Studies in Detroit, Michigan.

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Textile patterns can also help coordinate various pieces when you match up a color or two from a print within other garments or accessories in a design. This is especially apparent when you’re illustrating a line of clothing and begin to notice how various pieces within a set, though not all worn together or by the same person, may call back to each other with the use of the same patterns or colors from a pattern.
You don't have to know how to draw to be a fashion designer. Something that you can do is look at different books on how to draw, so that you can do simple sketches of your designs. Also, the more you practice drawing, the better you will become. If you are going to go to college for fashion, then there will be classes that can teach you draw and sketch.
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
Come up with an organizing principle. Whatever you do, you should probably try to keep different parts of one project together as much as possible. So, for example, if you explored organic structures like feathers and leaves for one project and tribal or folk art for another, try to keep the various parts of those projects together. Ultimately, you need an organizational principle because you'll have to choose how you want to present those projects.[2]
Giorgio Armani, an outstanding Italian fashion designer, particularly noted for his menswear for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a personal fortune of $7 billion as of 2012. Armani is also the first ever designer to ban models who has a Body Mass Index under 18. He is truly a living legend and a great fashion designer.

The people who prefer this are the ones who require everything at best quality. Nothing satisfies them if it is not worth the trouble. They often look for styles that make a statement on the quality, polished manner and culture. Most of them are the ones who are from higher status and are also in a way related to how a businesswoman would dress up. Sophisticated can be characterized as businesswoman minus the formal look. Culture and luxury mean the most to the people who choose this style of fashion.


If there is one thing that is constant, it is “change”. And change is exactly the one thing that is constant when it comes to fashion. Since the beginning of human civilization, there has been a constant effort being put to make one look better. The different styles in fashion have always gone through innumerable changes. With the increase in the amount of innovations, the change in trend and fashion styles have also been rapid. So keeping that in mind, here is the list of a few fashion styles that we accepted with all our hearts:
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