The top icon of fashion design, Elsa Schiaparelli was born on September 10, 1890, in Italy. After working at a boutique in New York, Schiaparelli moved to Paris, where she began designing her own clothes. Her work and sense of style shaped the look of fashion in the 1920s and ’30s, and her clothes were worn by some of the world’s most famous women, including American actress Greta Garbo. Schiaparelli died in Paris on November 13, 1973.

The India’s dearest and beloved designer, known & appreciated not only by Bollwood’s-leading-ladies and men but also designs for Hollywood-superstars like Reese-Witherspoon and supermodels Naomi-Campbell nd Kate-Moss. He’s the one who brought vivacity, energy and colors to blockbuster movies like kuch-kuch-hota-hai, Dil-to-pagal-hai….He was also asked to design-clothes for Michael Jackson. He’s linked with the top international companies of Thai-Gems & Jewellers Association, Deutche-Bank, American-Express-Bank, Wizcraft, Moet and Henessey..
Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.
Illustrate patterns and prints. If your design includes a patterned or printed fabric, it's important to accurately illustrate how it will look on a model. Start by drawing the outline of the patterned garment, such as a skirt or blouse. Divide it into a grid with different sections. Fill in the sections one at a time with the pattern on the fabric.
That is certainly the experience of Anna Laurini (@annalauriniblue) who has seen her street work welcomed into the fashion art family with voracious enthusiasm. Having studied at Central Saint Martins, Laurini began to emblazon her signature Cubist-influenced, red-lipped face across billboards in Shoreditch and Mayfair “as a break from the studio” and is now regularly called upon for collaborations, most recently by Rupert Sanderson and Japanese label Black by Moussy. “It’s surprised me how popular my work has been in fashion terms,” she says. “I never expected it.” And again, Anna says, it’s the audience that is key to the success of her work. “I never give the woman a story as I paint her,” she says. “It’s really up to the viewer; people often tells me that my work resonates with their particular mood. I like that it’s relatable on a personal level.”
“Photography has long been considered superior to illustration when it comes to selling magazines” says Downton. “But it’s like asking what an apple can do that a banana can’t. I think they have a symbiotic relationship. Illustration changes the pace of a magazine as you read it; and you project your own finish onto the story which gives a different sense of satisfaction to the reader.”
Textile patterns can also help coordinate various pieces when you match up a color or two from a print within other garments or accessories in a design. This is especially apparent when you’re illustrating a line of clothing and begin to notice how various pieces within a set, though not all worn together or by the same person, may call back to each other with the use of the same patterns or colors from a pattern.

That is certainly the experience of Anna Laurini (@annalauriniblue) who has seen her street work welcomed into the fashion art family with voracious enthusiasm. Having studied at Central Saint Martins, Laurini began to emblazon her signature Cubist-influenced, red-lipped face across billboards in Shoreditch and Mayfair “as a break from the studio” and is now regularly called upon for collaborations, most recently by Rupert Sanderson and Japanese label Black by Moussy. “It’s surprised me how popular my work has been in fashion terms,” she says. “I never expected it.” And again, Anna says, it’s the audience that is key to the success of her work. “I never give the woman a story as I paint her,” she says. “It’s really up to the viewer; people often tells me that my work resonates with their particular mood. I like that it’s relatable on a personal level.”


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To develop a successful design, balance and fitting garment, three dimensional prototypes are essential. Prototypes are also known as toiles. It is the correct distribution of the waist suppression. This method is used in order to cut or smooth away the excess fabric at the waist. Get a perfect shape of the garment to follow the natural curves of the figure, make darts, side seams and the hollow of the back.
The very first collection of Christian Dior called ‘New Look’, was destined to become a turning point in women’s fashion. His very feminine ideal fashion designs became a sharp contrast to the harsh post-war vogue from that time. Christian Dior came to stay for a long time! Today, the fashion house Dior is on top of the fashion industry, and Christian Dior himself definitely was the best clothes fashion designer.
It was through Instagram that Walton landed her first commission — paying $500 (a pretty low fee if you’re an established illustrator), which she couldn’t believe. “It was like, oh my god, they want to give me $500 for something I do in my free time?” Later on, she got an email from the creative director of InStyle, Rina Stone. It turned out an editor had shown Stone Walton’s Instagram, and Walton ended up creating artwork for an 18-page spread in the magazine. “If you have a skill and you just try and put it out there, it’s amazing how you could really reach anybody now.”
To continue the designing process, different skills, knowledge, educational experiences are required. Personal judgments, inspiration, concept development and decision making are needed to select and reject ideas. Here I will show quick research exercise flowchart that will help you to research easily. From the following flow chart you may choose one or more elements from each level to start new designing.
In the fashion world, new designs are presented in the form of hand-drawn sketches before they’re actually cut and sewn. First you draw a croquis, the model-shaped figure that serves as the base of the sketch. The point is not to draw a realistic-looking figure, but a blank canvas of sorts on which to display illustrations of dresses, skirts, blouses, accessories and the rest of your creations. Adding color and details like ruffles, seams and buttons helps to bring your ideas to life.

The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.
Coming from a mid class family from Dominican Republic, Oscar de La Renta moved to Madrid at the early age of 19 wishing to be a painter. In order to make extra money Oscar de La Renta started doing some work as a fashion designer. In 1965, De la Renta took over Arden, the company he was working for at the time and this open the door to start his own brand. The unique tone of red on his dresses became to be known as “De la Renta red”.
Ralph Lauren is worth $7.5 billion, and he got it all because of his fashion sense. In 1970, the first Polo logo was seen in Lauren’s line of women’s suits that was designed in the classic men’s style. Two years later, the famous short sleeve shirt with the Polo emblem appeared, and it soon became a classic. These shirts have been collected by men all over the world ever since. Lauren, on the other hand, has been collecting rare and classic cars. The collection is so unique that it has been featured in the Boston Museum of Fine Arts.

The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.
When all of the designs are completed and set out the financial parameters then range planning is required. A range plan is an overview of your total design collection like from how many styles you will have, to what fabrics and colour ways will be used. It is used before you start into large scale production. It is extremely useful for you to follow as a designer. But most importantly it gives buyers a clear conception of your vision.
It was through Instagram that Walton landed her first commission — paying $500 (a pretty low fee if you’re an established illustrator), which she couldn’t believe. “It was like, oh my god, they want to give me $500 for something I do in my free time?” Later on, she got an email from the creative director of InStyle, Rina Stone. It turned out an editor had shown Stone Walton’s Instagram, and Walton ended up creating artwork for an 18-page spread in the magazine. “If you have a skill and you just try and put it out there, it’s amazing how you could really reach anybody now.”
“It’s happening now because social media is so hungry for content, but there is so much cold content out there; so much straight product, which has very little emotional resonance with the audience” says Downie, who was discovered by Nick Knight a year after now-famously taking up painting at the age of 48, and now works with Alessandro Michele at Gucci. “Luxury brands have had to find a way to show their collections in a warm way.”
A new generation of illustrators has popped up over the past few years with the rise of blogging and social media, and many have those platforms to thank for their success in a field that has evolved significantly since its inception. Traditionally, a fashion illustrator might have found employment capturing runway looks in real time for a magazine or newspaper (because photographers weren't allowed), working at a design house, or perhaps creating a stylized illustration for a magazine cover or editorial (which still happens, though much less frequently). 
Shortly thereafter, he began to work closely with Christian Dior, who was nearing the end of his life. Dior recognized the skill and creativity of his young protégé, and he chose him as his successor. When Dior died of a heart attack, Saint Laurent found himself holding the reins of one of France’s most venerable fashion houses: he was only 21 years of age.
In 1995, Rodriguez became design director of TSE, where he presented the first ready-to-wear collections for men and women. In 1996, Carolyn Bessette asked Rodriguez to create the gown she wore to marry John F. Kennedy Jr, putting the designer firmly on the fashion radar. Rodriguez was soon appointed design director of Cerruti in Paris. After that a consequence, Loewe appointed Rodriguez as design director of the women’s ready to wear collection. Rodriguez held the position until 2001.
Born Gabrielle“Coco” Bonheur Chanel, she is a excellent French fashion designer, founder of the well known Chanel brand, whose modernist thought, practical design, and pursuit of expensive simplicity made her an important and influential figure in 20th-century fashion. She was the only fashion designer to be named on Time 100: The Most Important People of the Century.

To continue the designing process, different skills, knowledge, educational experiences are required. Personal judgments, inspiration, concept development and decision making are needed to select and reject ideas. Here I will show quick research exercise flowchart that will help you to research easily. From the following flow chart you may choose one or more elements from each level to start new designing.


If you are presented with a figure whose body is hidden underneath a large dress, for instance, knowing the gestural form beneath it allows you to create poses that may not exist quickly and easily. Being able to move your figure around without having to directly copy from a photo or ask a model to make said pose means more flexibility when your client asks for a specific pose or concept.


Come up with an organizing principle. Whatever you do, you should probably try to keep different parts of one project together as much as possible. So, for example, if you explored organic structures like feathers and leaves for one project and tribal or folk art for another, try to keep the various parts of those projects together. Ultimately, you need an organizational principle because you'll have to choose how you want to present those projects.[2]
Tom Ford, counted among the most famous designers today, whose portfolio includes serving as a creative director for both Yves Saint Laurent and Gucci, wanted to be actor when he was growing up. He was born in Texas and even took training to be an actor. But fate had other “designs” for him. Tom ford popularity as a designer reached peaks when in the year 2000, he was declared the winner of the Best International Designer Award.
Hubert de Givenchy was born to an aristocratic family in Beauvais, France, in the 20’s. After attending art school, he worked for several important fashion designers in Paris. He opened his own design house in 1952 and was immediately praised for his chic, feminine designs. He is known for his elegant haute couture designs and professional relationships with clients like Audrey Hepburn.
To start designing it is important to understand the construction techniques to create basic skirts, bodices, jackets and coats, sleeves, trousers and collars. It is the key elements that form Western dress. To create a three dimensional shape on the figure and illustrate contemporary fashion design should know basic garment cutting and fitting method. Also follow the two-dimensional planning of construction, fastenings, performance and movement.
His interest in sewing and fashion started at an early age; as a young boy, he tailored clothes and created hats for his mother and sisters to wear. After graduating from high school, Frowick went to University in Indiana, but he lasted only one semester. Dropping out of University led him to a more creative life: he took night school courses at an art institute in Chicago and began to work as a window-dresser.

One of the reputed & primitive style-diva and is the most esteemed Indian-designer. Her dressing line has a diversity from traditional to the western! For the first time in India, she introduced the culture of “boutique” under the name of “Ritu”, Ritu has developed a unique style of her own depicting the Indian-ancient-traditions! Her outfits are worn throughout the world.
While as a medium it has been sidelined as old fashioned in comparison to the cutting edge that photography presented - made all the more thrilling by a Bailey-esque reputation for rebellion - in those days fashion illustration led the fashion press, inspiring new attitudes and breathing new life into past ones. In doing so it created a visual timeline of life since Vogue began. It never completely disappeared, but recently it has come back to explosive effect. Perhaps our first Vogue under editor Edward Enninful was such a marker in the sand of the new that it has generated a naturally concurrent upsurge in nostalgia; or perhaps, as technology erupts around us, we yearn for the quiet of a considered illustration, alive with the possibility of the artist's internal thoughts as much as with the potential of our own interpretation.
Illustrate patterns and prints. If your design includes a patterned or printed fabric, it's important to accurately illustrate how it will look on a model. Start by drawing the outline of the patterned garment, such as a skirt or blouse. Divide it into a grid with different sections. Fill in the sections one at a time with the pattern on the fabric.
Experience and a growing social media following can drive up fees over time, which means some illustrators earn thousands of dollars for a single drawing. Walton says her fees have gone "from a few hundred to a few thousand" per job. Another full-time illustrator we spoke with says she is making "four or five times" what she had previously been making at a large corporate design company.
In fact, Schiaparelli’s designs were often all too simple to copy, unlike the work of her chief rival, Coco Chanel. After World War II, Schiaparelli, who had lived in New York during the war, returned to Paris and found a different sensibility among its people. The post-war desire for simplicity and practicality made the unique embellishments of her designs less popular, and the endless knock-offs also cut into her profits.
Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
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After working for Dior, Schiaparelli and Paquin, Pierre Cardin opened his fashion house in 1947. Initially designing costumes for stage productions, he launched his first women’s couture collection in 1953 and women’s ready-to-wear in 1959. Cardin’s company grew into an empire starting in the 1960s when he began licensing his name to a wide array of products outside of clothing.

Born Gabrielle“Coco” Bonheur Chanel, she is a excellent French fashion designer, founder of the well known Chanel brand, whose modernist thought, practical design, and pursuit of expensive simplicity made her an important and influential figure in 20th-century fashion. She was the only fashion designer to be named on Time 100: The Most Important People of the Century.
As we all know, it is very hard to decide who are the best of the best in the fashion world. Since tastes are not comparable we decided to do a tribute to the most iconic and unique genius in fashion of all time. Since we couldn’t choose from our favorite top designers we organized them in alphabetical order. We hope you find our KOKET selection interesting and creative. This fashion designers conquered their place in the fashion world and we hope to conquer your heart with our KOKET choices, because love happens
Yves Saint Laurent started his brand in 1962 after working at the house of Dior, where he was famously appointed head designer at young age 21. Many of fashion’s most iconic creations can be attributed to YSL, including the women’s tuxedo jacket, the high-fashion peacoat, and the shirt dress. In addition to iconic clothing, he was also among the first designers to feature non-white models. Yves stayed at the brand until his retirement in 2002. He died in June 2008.
Growing up, Lauren was encouraged by his mother to become a rabbi, but he chose a much different course. Influenced by the easy, preppy elegance of the country club set, as well as the glamour of old Hollywood, he chose to emulate the work of Brooks Brothers and other WASP-y retailers, creating a look that seemed to embody easy American elegance. His interest in luxury, refinement and a certain “taste level” put a different spin on the staid classics of the past.
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