A leading name who embarked on the world of fashion in 1980’s. She won the Yuv Rattan Award and is counted among the modern-designers of the country. Best known for her theme collections, and focuses on silhouettes and is always busy in experimentation and introducing new trends! Rina-Dhaka has arranged shows in Paris, London, Singapore, Hong-Kong, New-York, Jakarta & Dubai . Rina’s Singapore shows in 2001 nd 2002 were her major victory! Even “Vogue” and “Elle” (International megazines) have featured ‘er work and fashion-designing is now her family business as her brothers Shantanu and Nikhil also joined her in late 90’s.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Instagram isn't just valuable for getting your work out there — clients also care about how many people you'll reach if they commission you. “I think for brands that it’s super important to work with someone who also has an audience, because [the brand is] getting the work and they are getting a little bit of advertising as well,” says Rodgers, who now has 435,000 Instagram followers.
Most of the illustrators I spoke to studied design in some capacity. Rodgers, who has worked with everyone from Cartier to Coach to Disney, studied industrial design at Carnegie Mellon and went on to work in apparel design, illustrating in her spare time. Jenny Walton, a part-time illustrator who has worked with Harper’s Bazaar and InStyle, studied fashion design at Parsons, and says that her figure drawing classes were immensely helpful. “To be good at drawing, it takes a lifetime of drawing for hours and hours and hours,” she says.

When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.
Ralph Lauren is worth $7.5 billion, and he got it all because of his fashion sense. In 1970, the first Polo logo was seen in Lauren’s line of women’s suits that was designed in the classic men’s style. Two years later, the famous short sleeve shirt with the Polo emblem appeared, and it soon became a classic. These shirts have been collected by men all over the world ever since. Lauren, on the other hand, has been collecting rare and classic cars. The collection is so unique that it has been featured in the Boston Museum of Fine Arts.
The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.
Valentino Garavani, better known as Valentino, was born in northern Italy in 1932. From childhood, he was interested in fashion, and he pursued apprenticeships and training from family and local designers. By his late teens, he was ready for Paris. His parents helped him to move there, and when he arrived, he began to study art and design in preparation for his chosen career.
Fashion designer Issey Miyake used new technology to create innovative textiles with both Eastern and Western influences for his clothing line. Issey Miyake was born on April 22, 1938, in Hiroshima, Japan. In the 1960s, he designed for Givenchy in Paris, after which he designed for Geoffrey Bean in Manhattan. In 1970, Miyake started his own design studio. During the 1970s, he toyed with avant-garde Eastern designs. In the 1980s, he began using technology new East meets West textiles.
Every collection of this talented designer is doomed for success. His works can be unhesitatingly called masterpieces: he’s never afraid of expressing himself in the wackiest, the most sophisticated, out-of-this-world shapes and colors. Pierre Cardin is the inventor of the ‘bubble dress’. His works can be easily told from the others: Cardin’s models look like they’ve come out from the SCI-FI novels :).
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
Really interesting. Didn’t know the term “croquis”. I love using tracing paper when starting a painting. I used to get heat from a peer in art school about how tracing paper and graphite paper was “cheating”. I think it’s an essential tool if you want to get through a stage of sketching and then elaborate and change later. Let it be your friend! Thanks, Elsie!
Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.

Tom Ford, counted among the most famous designers today, whose portfolio includes serving as a creative director for both Yves Saint Laurent and Gucci, wanted to be actor when he was growing up. He was born in Texas and even took training to be an actor. But fate had other “designs” for him. Tom ford popularity as a designer reached peaks when in the year 2000, he was declared the winner of the Best International Designer Award.
Automation (6) CAD (2) Calculation (1) Career (6) Clothing (11) Color (2) Color Fastness (1) Computer (4) Consumption (10) Costing (7) Cutting (5) Cutting Machine (3) Defects (13) Denim (9) Dyeing (12) Dyes and Chemicals (2) ERP (3) Fabric (2) Fashion (8) Fashion Accessories (11) Fashion Design (9) Fashion Industry (5) Fashion Merchandising (2) Fashion Trends (2) Fiber (8) Finishing Machine (3) Garment Accessories (9) Garment Finishing (14) Garment Industry (19) Garment Wash (8) Garments Production (22) GSM (2) IE (26) Inspection (9) Knitting (8) Knitting Machine (4) Loom (2) Marker (3) Mercerizing (1) Merchandising (15) Needle (1) Pattern (8) Planning (12) Pretreatment (5) Printing (10) Printing Machine (1) Quality Control (19) Sample (3) Seamless Garment (1) Sewing (12) Sewing Machine (6) Sewing Thread (2) Smart Textiles (1) Special Garments (1) Spinning (3) Tailoring (1) Technical Textile (7) Testing Machine (2) Textile Book (1) Textile Design (2) Textile Finishing (3) Textile Industry (8) Textile Recycling (1) Textile Testing (4) Top 10 (10) Undergarment (3) Visual Merchandising (6) Weaving (2) Wool (2) Yarn (9) Yarn Count (4)
“It’s changing, and it’s becoming a much more friendly industry for women particularly,” says Susannah Garrod, who studied fine art at Central Saint Martins and now counts Vogue, Jimmy Choo, Emilia Wickstead and Jessica McCormack as clients as well as contributing to the Fashion Illustration Gallery stable run by William Ling. “Instagram allowed me to record more personal, rather than client-based work - which in turn generated more work ... as a 'jobbing' illustrator it’s been rewarding to be commissioned for work in my own right rather than creating illustrations strictly dictated by the client. These days fashion illustration is appreciated by a more social savvy audience as an art form rather than a 'paint by numbers' necessity to record. People are looking for something different if they commission a fashion illustrator rather than a photographer - it’s no longer the 'poor relation' but an intimate way of interpreting fashion which stands the test of time as a commentary on the industry as a whole.”
The Pantone colour system is an internationally recognized colour referencing system where thousands of shades are numbered. If you want to select your color story, you can use Pantone to develop color standards. Pantone is a color forecasting site. Each color swatch is labeled and categorized with numbers and letters, so you can find your true color easily for designing.
Illustrate patterns and prints. If your design includes a patterned or printed fabric, it's important to accurately illustrate how it will look on a model. Start by drawing the outline of the patterned garment, such as a skirt or blouse. Divide it into a grid with different sections. Fill in the sections one at a time with the pattern on the fabric.
You don't have to know how to draw to be a fashion designer. Something that you can do is look at different books on how to draw, so that you can do simple sketches of your designs. Also, the more you practice drawing, the better you will become. If you are going to go to college for fashion, then there will be classes that can teach you draw and sketch.
Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.
Illustrate your original design. Think about what look you’re trying to create, and represent it down to the last detail. If you’re designing a dress, for example, add patterns, ruffles, text, bows, and so on to create a beautiful piece. Focus on the elements of your design that are unique, and include appropriate accessories so that the style you’re going for is clear.[1] If you need some fresh ideas or don't know where to start, look up fashion trends on the internet or in magazines for inspiration.

That is certainly the experience of Anna Laurini (@annalauriniblue) who has seen her street work welcomed into the fashion art family with voracious enthusiasm. Having studied at Central Saint Martins, Laurini began to emblazon her signature Cubist-influenced, red-lipped face across billboards in Shoreditch and Mayfair “as a break from the studio” and is now regularly called upon for collaborations, most recently by Rupert Sanderson and Japanese label Black by Moussy. “It’s surprised me how popular my work has been in fashion terms,” she says. “I never expected it.” And again, Anna says, it’s the audience that is key to the success of her work. “I never give the woman a story as I paint her,” she says. “It’s really up to the viewer; people often tells me that my work resonates with their particular mood. I like that it’s relatable on a personal level.”
3. Focus on developing a style of your own. There are a lot of things that determine the unique style of your illustrations. Do you want to use watercolors, markers or colored pencils? How will you illustrate the faces on your models? How much styling will you include? All of these little details will work together to create a look that is distinctly yours! Focus on creating sketches that express your unique aesthetic with each element.Resources I recommend: When I first started learning to sketch, my pal Mallory let me borrow Figure Drawing for Fashion Design. It was super helpful for learning the basics. I also highly recommend The Fashion Sketchpad (pictured above). It is a notebook with 420 figure templates to sketch on. I have been using it for a few years and absolutely love it for quick sketching and traveling!
Coming from a mid class family from Dominican Republic, Oscar de La Renta moved to Madrid at the early age of 19 wishing to be a painter. In order to make extra money Oscar de La Renta started doing some work as a fashion designer. In 1965, De la Renta took over Arden, the company he was working for at the time and this open the door to start his own brand. The unique tone of red on his dresses became to be known as “De la Renta red”.
Whatever the catalyst, fashion illustration is having 'a moment’. It has been fidgeting the industry for some time - perhaps since Nick Knight introduced Helen Downie’s Unskilled Worker into fashion's limelight two years ago, and it’s now truly kicking. Grace Coddington and Michael Robert’s GingerNutz story in our December issue - whose cover itself generated a multitude of illustrated versions that flooded the social channels - stands as definitive proof. The video of Coddington talking about it generated 10,000 views in its first twelve hours on YouTube, while Caroline Stein’s Instagram version of Pat McGrath’s LABS generated 100 likes-a-minute for the first hour it was live. People clearly like looking at it.
A super adorable blast-from-the-past fashion style, the 50s look is all about bright and pastel colors (unless you’re doing a more ‘pinup’ theme, then you’ll wear black and red very often!) in adorable fashions, usually featuring an assortment of flowers and polka dots. Women will typically either wear a high ponytail or lovely curls with this fashion, and poodle skirts are an absolute must.
×