In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed. 

Fashion is the niche that is undergoing significant changes with time. 20th century has witnessed some great enhancements in both women and men apparels. These significant changes have happened due to the work of some icons in the fashion industry. There are so many popular names among these fashion designers who are still known due to their incredible contributions to the fashion industry. They have really made elegant and creative clothing that could reveal the beauty of a women in the most amazing manner. The apparels of men also were striking and which could bring out the manly look in any man. Here are the most popular fashion designers. They have set standards which can be followed by the designers of the new era. These great individuals are always immortal in the fashion industry. These names are much familiar for all the individuals who are related with the fashion industry.
Check for instructions or guidance on what to include. If you’re applying to a design program, they should give a good idea of what they want to see in your portfolio. If you’re designing a professional portfolio, you may not have explicit directions. Generally, you should include creative investigation, drawings that show your ability to translate 3D into 2D, color studies, and, if relevant, photos of 3D work that you’ve done.[1]
Halston’s association with Jackie Kennedy was a crucial factor in his rising fame; she generally eschewed hats until she became charmed by Halston’s distinctive pillbox styles during the Sixties. She wore one of his designs to the Presidential Inauguration in 1961; she was also wearing a pillbox hat (in pink) on the day her husband, John F. Kennedy, was assassinated.
Women who enjoy the artsy style tend to stay away from the traditional ‘trends’ of the fashion world and love to make a statement with their clothing. Oftentimes they will be the creator of their own fashions, designing and creating their own blouses, hats, and jackets. Each artsy style will be different per woman, as everyone has their own idea of what ‘art’ truly is. That’s what makes this particular fashion style so unconventional and interesting.
Known for his stunning couture designs and his sophisticated women’s tuxedo jackets (known as le smoking), Saint Laurent was destined to carve out his own identity, but his career was not without its challenges. After a poorly received collection at Dior, which featured hobble skirts and other unusual designs, he was sent into mandatory military service. The stress of being in the army (although he lasted only 20 days) took a tremendous toll on the sensitive designer. He suffered from teasing and hazing by his fellow soldiers, and he soon plunged into a nervous breakdown; he was sent to a mental hospital for treatment.
Tom Ford, counted among the most famous designers today, whose portfolio includes serving as a creative director for both Yves Saint Laurent and Gucci, wanted to be actor when he was growing up. He was born in Texas and even took training to be an actor. But fate had other “designs” for him. Tom ford popularity as a designer reached peaks when in the year 2000, he was declared the winner of the Best International Designer Award.
Colour is a basic consideration in the fashion design process. In most cases color is the first element that is noticed about a design and has a huge impact in how that garment is perceived. Different forecasting companies research and develop new and existing colour palettes from many sources like yarn technologists, international fabric fairs, leather suppliers, trimming merchants etc. some fashion magazine give inspirational colour guideline for fashion design.
Drawing helps to form design solutions. Designers take notes and sketches whilst on trips from television, films, whilst shopping or researching, from books, galleries, etc. Sketching is an important part of understanding the human form and basic form of dress pattern. Sketchbook is a meaning of practicing the skills of drawing. It develops your illustration and fashion awareness. It is a visual diary of places, events, ideas, patterns, textures, form and colour. Drawing is a presentation of both design and illustration.
Fashion design is customarily deemed to have started in the 19th century with Charles Frederick Worth was the first to have his decal sewn into garments. Fashion designers stab to design clothes which are serviceable as well as aesthetically pleasing. They deliberate who likes to wear a garment is. Fashion designers can vocation in a number of many ways.
In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
Additionally, if you have two or more objects together in a small scene or even floating about in space, you’ll likely want to show that they’re interacting. This means showing they’re on the same plane and subjecting them to the same style of perspective as well as overlapping objects, using similar lighting, and using the same design style to illustrate both (unless you’re making a purposeful statement or telling a story by not doing so).

Gather magazine clippings, images, bits of fabric, natural materials, or anything else that is relevant to your page. Sort through them to decide which items are essential and which items are optional. Take a few pieces of sturdy paper and play around with different arrangements. Once you have settled on an arrangement, glue or tape the pieces to the paper or papers to create a collage page. Note that it's probably best to do single-sided pages, so that you can move them around freely if necessary.
Showcase your strongest ideas. You may not have the resources to make what you're designing, or you may not have all of the skills yet--that's okay. The person looking at your portfolio wants to see how you think and create, so show them your pen and ink sketches or your charcoal drawings. You need to have a couple of different examples of your work represented as well as figure drawings that will demonstrate your ability to represent three dimensions on a two dimensional surface. Anything more than that is bonus material.[3]
Calvin Klein studied fashion in New York and apprenticed for a suit manufacturer. In 1968, he opened his own company that was initially recognized for suits and coats, but his sportswear line became popular and top of the line. He received three Coty Awards for womenswear. His business now includes clothing, cosmetics, fragrances and home collections.
The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.

Born in Rome in 1890 to an aristocratic mother and an intellectual father, Schiaparelli soon rebelled against the conventional life of the upper classes. Her desire for exploration and experimentation landed her in hot water as a teen, when she published a book of poems with decidedly sensual overtones. Her work deeply offended her parents, who punished her by placing her in a convent. Schiaparelli was so determined to escape from the nunnery that she initiated a hunger strike which resulted in her release. By her early twenties she had fled to London, where she could live under less scrutiny. Later, during a foray in New York, she joined with artist friends and they all made their way to Paris…

Sure, it’s a green dress, but is it silk, tulle, or a heavy woven material? The way it’s drawn, the way it drapes around a figure, and even the way it’s colored or painted should give the viewer an idea of the sort of textile being depicted. At the very least, I want to understand what a garment may feel like when worn. If I’m being sold clothing from an illustration, for instance, I should be able to figure out if the clothing is warm and cozy or light and breezy. You’ll want to viewer to understand if the textile is smooth and soft or stiff and itchy.
Illustrate patterns and prints. If your design includes a patterned or printed fabric, it's important to accurately illustrate how it will look on a model. Start by drawing the outline of the patterned garment, such as a skirt or blouse. Divide it into a grid with different sections. Fill in the sections one at a time with the pattern on the fabric.
Born on April 9, 1963 in New York City, Marc Jacobs suffered a lot with the death of his father at the age of 7. He would eventually move in with his grandmother and that made all the difference. Marc entered the Parsons School of Design and later position at Perry Ellis. Jacobs launched his own collection in 1986, started his own label and continued to impress the fashion world.
Whatever the catalyst, fashion illustration is having 'a moment’. It has been fidgeting the industry for some time - perhaps since Nick Knight introduced Helen Downie’s Unskilled Worker into fashion's limelight two years ago, and it’s now truly kicking. Grace Coddington and Michael Robert’s GingerNutz story in our December issue - whose cover itself generated a multitude of illustrated versions that flooded the social channels - stands as definitive proof. The video of Coddington talking about it generated 10,000 views in its first twelve hours on YouTube, while Caroline Stein’s Instagram version of Pat McGrath’s LABS generated 100 likes-a-minute for the first hour it was live. People clearly like looking at it.
Begin by printing out some simple designs with clear outlines. Then, put a piece of paper over this drawing, and sketch the outline. Once you become familiar with doing this by imitation tracing, it its easy to gain the skills needed to do the sketches by yourself. Practice like this every day for at least a week and you'll start to feel more confident about doing it your own way.
A prominent name in the Indian fashion-industry from the western-Indian region of Goa and is amongst the top ten India’s designers. He started as a catering graduate, later on moved to fashion-designing. He was the foremost Indian who was given invitation by IGEDO(World’s largest garment fair). He’s well-known for his passion for white and his modest chic style is a kinda rage among Indian-cloth lovers. In major Indian-news media, this multi-talented person has written exclusive features particularly for Goa Today, Apparel, columns for Femina and free-lance fashion journalism. He does the tasks of advertising styling, theater-designing and forecast portfolios. The ministry of culture , in 1994, exhibited his shiva temples compilation in Canton, Peking & Shanghai ,at the Festival of India. He’s eager at art-patron and puts forward the artists of Goa through special promotions at the Endell Rodricks Couture Salon. He did intern at the Fashion institute of technology , New York to learn how to preserve and conserve costumes.
Experience and a growing social media following can drive up fees over time, which means some illustrators earn thousands of dollars for a single drawing. Walton says her fees have gone "from a few hundred to a few thousand" per job. Another full-time illustrator we spoke with says she is making "four or five times" what she had previously been making at a large corporate design company.
When all of the designs are completed and set out the financial parameters then range planning is required. A range plan is an overview of your total design collection like from how many styles you will have, to what fabrics and colour ways will be used. It is used before you start into large scale production. It is extremely useful for you to follow as a designer. But most importantly it gives buyers a clear conception of your vision.
Style isn't just confined to your drawing — it's important to hone your image, or personal brand, on social media, too. “I can curate what I’m sharing and what kind of brand I want to be,” says Rodgers. “I can kind of give people a little view into my world.” Doing so can also open up opportunities for projects beyond illustration. “I don’t want to be considered just an illustrator, I am a hybrid of a personality with my skill,” says Morrison, who dreams of making her blog a full-fledged lifestyle site and having her own travel-oriented products. “I think that opens up more opportunities for you as well when you are a bit more multi-dimensional.”
It was through Instagram that Walton landed her first commission — paying $500 (a pretty low fee if you’re an established illustrator), which she couldn’t believe. “It was like, oh my god, they want to give me $500 for something I do in my free time?” Later on, she got an email from the creative director of InStyle, Rina Stone. It turned out an editor had shown Stone Walton’s Instagram, and Walton ended up creating artwork for an 18-page spread in the magazine. “If you have a skill and you just try and put it out there, it’s amazing how you could really reach anybody now.”
The balance line should be a straight vertical line, even if you want the model to pose in a leaning position. For example, if you want the the model to be posed with her hips tilted slightly to her left, draw a straight balance line in the middle of the page. You want this line to extend from the top of the model's head to the ground that she is standing on.

Yves Saint Laurent became popular in fashion circles due to his creativity in redesigning the clothes considered to be masculine into beautiful, feminine wardrobe for women. Perhaps, one of the most famous fashion designers in France, Yves was the first one to introduce power dressing for women in the form of “power suits” in the year 1966. He is also credited with designing the men’s smoking jacket. The most important fashion legacy which he has left behind is the “ready-to-wear” fashion clothing.
Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.
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