In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
A New-Delhi based stylist and was the first one to lead Jean-Louis Scherrer, a French-Fashion-Brand. Her collection is matchless! Her designs have drawn attention in Mumbai, Delhi, USA, London, Bangalore and Paris. It was 1987, that she did ‘er graduation from Delhi-University & then joined fashion-industry. In1990, Ritu started her distinguished career by launching her clothing-line named “Lavanya” that was a big hit! She signed up the National-Institute-Of-Fashion-Technology in 1988 that is linked to Fashion-Institue-Of-Technology in newyork.
If there could be such a thing as Big Dress Energy, the A/W 19 runways were absolutely chock-full of it. Avant garde eveningwear has become a focus for many brands, both those known for their elaborate after-dark looks (say, Rodarte) and those who are usually more casual (Y/Project). It's all about volume, drama, embellishment, rich colours, and as much satin and tulle as you can get your hands on. Sure, the hyped-up and hugely Instagrammable frilled dress explosions created by Tomo Koizumo won't literally slide effortlessly into your wardrobe, but the mantra of more is more will definitely influence the party season. 
Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.

Chanel led a long and fascinating life, which included some darker episodes, such as an affair with a Nazi officer during World War II. He used his influence to ensure that she could continue to live in comfort at the Hotel Ritz during the conflict. Many wondered why Chanel was not charged for collaborating when the war ended – it is believed (and very likely true) that friends in high places protected her from retribution. Coco Chanel died in Paris, at the Ritz, in 1971.
A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes, no matter where it’s worn.
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