London designer Mary Quant was not only an iconic fashion design but also the imortal creator of the miniskirt. Mary had an art-school background and had been designing and manufacturing her own clothes since second half of the twentieth century. She was convinced that fashion needed to be affordable to be accessible to the young, she opened her own retail boutique, Bazaar, on the Kings Road in 1955, introducing the “mod” era and the “Chelsea look.”
Donatella started to work for her brother Gianni in the late 1970s, serving as his muse and adviser. Then she became the designer for the company’s Versus line in the 1980s. After her brother was murdered, in 1997, she became creative director of the Versace Group. Donatella made sure that Versace shops would be on different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.

"Last year was all about the midi dress, but for A/W 19, it's all about the minidress," says Laura Larbalestier, Group Fashion Buying Director at Harvey Nichols. "We have exciting new launches at Harvey Nichols from Retrofete, Rotate and Giuseppe di Morabito, which all involve impactful looks with mini hemlines." Newbie labels are clearly backing shorter hemlines, but the trend also has the strong support coming in from the industry's sassiest established fashion houses, such as Saint Laurent: Anthony Vaccarello's vision for the French brand was nothing if not a total lesson in getting your legs out.


Research is a journey of questioning, exploring, conceptualizing and visualizing information generated by observation and investigation. Record the all research information’s and creates a rich visual archive which can be used to inspire your designs from theme to final detail. Research is the key direction to good design development. It is actual guideline to start fashion design development process.
In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
Calvin Klein studied fashion in New York and apprenticed for a suit manufacturer. In 1968, he opened his own company that was initially recognized for suits and coats, but his sportswear line became popular and top of the line. He received three Coty Awards for womenswear. His business now includes clothing, cosmetics, fragrances and home collections.
The top icon of fashion design, Elsa Schiaparelli was born on September 10, 1890, in Italy. After working at a boutique in New York, Schiaparelli moved to Paris, where she began designing her own clothes. Her work and sense of style shaped the look of fashion in the 1920s and ’30s, and her clothes were worn by some of the world’s most famous women, including American actress Greta Garbo. Schiaparelli died in Paris on November 13, 1973.
Ready-to-wear, or prêt-à-porter, clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a citywide basis and occurs twice a year. The main seasons of Fashion Week include: spring/summer, fall/winter, resort, swim, and bridal.

One of the world’s most successful fashion designers, Diane von Fürstenberg impressed the fashion world when she introduced her now-iconic “wrap dress” for the working woman in 1972. Elegance, ease, and accessibility have always been the core of her design philosophy, which has allowed her to turn DVF into a global luxury lifestyle brand. In 2005, she became the recipient of the CFDA’s Lifetime Achievement Award.


Everyone knows this guy, and I bet you do, too. He’s one of the international fashion icons. Yves Saint Laurent became popular as a designer who re-designed menswear into feminine, beautiful garments for women. His name is also closely associated with the phenomenon of ‘ready-to-wear’ fashion clothing, ‘power suits’ for women and ‘smoking jackets’ for men.
Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
Basically for the ones who do not want to be dressed like a woman. They do not abide by the usual norms of what a woman should wear. To put it lightly, they prefer black over pink. Most of their clothing are a bit baggy and focuses more on graphic T-Shirts and Shirts from the boy’s selection. They do not prefer light colors and frills or laces. It can ask so be described as simple and modern. A boyish look is what they prefer over the classy, elegant looks.
Everyone knows this guy, and I bet you do, too. He’s one of the international fashion icons. Yves Saint Laurent became popular as a designer who re-designed menswear into feminine, beautiful garments for women. His name is also closely associated with the phenomenon of ‘ready-to-wear’ fashion clothing, ‘power suits’ for women and ‘smoking jackets’ for men.
Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.[1]
"Leather has become a key player in our wardrobes; it’s now much more accessibly priced and the breadth of styles means we can wear it all year long. Designers manipulated this fabrication which draped and felt like wool, cotton or silk," says von der Goltz. "Faux leather continues to be a rising trend, with Nanushka leading the way. Nearly half of our Nanushka buy for A/W 19 is made up of vegan leather looks."
Gingham designs, both extensive and little, are drifting examples of 2019, as is the vast and ostentatious flower design. For the monochrome darlings, there’s make a beeline for toe white, simply holding up to enamour, or the military green that runs with look, from slouchy to thin. Sews and midi-skirts are among the fall patterns, as are the immortal hides and tufts. Toss in an obi belt or favor cook’s garments for a more runway take a gander at the parlor party. Hotshot some skin with some mid-riff exposing, or play with the creative ability with the edges. Comfortable pads are in, as is bouffant. In this way, go out there and blend it up. So imagine a scenario in which you can’t wear Vogue, Chanel or Louis Vuitton. Get motivated, at any rate, and enjoy a trendy 2019. Be excellent.
When you hear ‘casual’, you probably think ‘frumpy’; and the casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance.
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