In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).
He rebounded in the 60’s and 70’s, designing his own line and stunning Paris and the entire fashion world with his own brand of French elegance. However, the stress of his work led him to abuse booze and drugs; in time, the fragile designer’s health became precarious. By 1987, he was unable to fulfill his responsibilities, and allowed others to design his prêt-a-porter line.
If there's one styling trick that was put on the map at the tail end of 2018 and looks set to continue well into this winter, it's the idea of the double jumper, or scrumper, as we called it (because it's essentially about tying another jumper around your neck as a scarf). The concept has extended even further since then, with many designer using super-cosy knits from head to toe. The chicest and easiest way to do it is with the same colour or pattern.
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Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.[1]
So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.
Coming from a mid class family from Dominican Republic, Oscar de La Renta moved to Madrid at the early age of 19 wishing to be a painter. In order to make extra money Oscar de La Renta started doing some work as a fashion designer. In 1965, De la Renta took over Arden, the company he was working for at the time and this open the door to start his own brand. The unique tone of red on his dresses became to be known as “De la Renta red”.
Most fashion designers work for wholesalers or clothing manufacturers that produce clothing and accessory items for retailers, and employers are concentrated in New York and California. Self-employed fashion designers work in their own location, producing high-fashion items, custom-made or one-of-a-kind clothing, and some self-employed designers produce a line of clothing under their own name.
The very first collection of Christian Dior called ‘New Look’, was destined to become a turning point in women’s fashion. His very feminine ideal fashion designs became a sharp contrast to the harsh post-war vogue from that time. Christian Dior came to stay for a long time! Today, the fashion house Dior is on top of the fashion industry, and Christian Dior himself definitely was the best clothes fashion designer.
Another India’s old hand and expert designer, from New-Delhi and designs both for men and women! His outfits are worn by Bollywood-actresses and has been in the field since 1980’s. He was given a title of “India’s-Master-Of-Fabric-And-Fantasy”, in 1996 by Time magazine. He has quite perfect sense of creativity & each of his invention is crafed to excellence. He did his graduation from St. Stephen College of NewDelhi with a first class(hons.) degree in history and created his first traditional line for men back in 1990. His client celebrities include Pamela Anderson, Cindy Crawford, Naomi Cambell, Anna Koirnikova nd Uma Thurman and most of his fashion-shows are done in Singapore, NewYork, India and Paris and also is the brand-ambassador of Omega-watches since 2001.

Considered by many one of the greatest tailors of the century, Pierre Balmain was born in Saint Jean de Maurienne, France in 1914. After studying at the school of Architecture, in Paris he founded in 1945 the Maison Balmain as a couture house, with a lucrative sideline in fragrances. In that year he showed long, bellshaped skirts with small waists; a line that became popular in 1947 as part of Dior’s New Look.
When all of the designs are completed and set out the financial parameters then range planning is required. A range plan is an overview of your total design collection like from how many styles you will have, to what fabrics and colour ways will be used. It is used before you start into large scale production. It is extremely useful for you to follow as a designer. But most importantly it gives buyers a clear conception of your vision.

In the Seventies, Halston befriended (and dressed) members of the international jet set, including Bianca Jagger, Liza Minnelli, and Liz Taylor. Dressed in his trademark black turtleneck, he could often be found partying at Studio 54 and enjoying his success with a host of celebrity friends. Licensing deals made him very wealthy, but tragedy lay in the distance…drug addiction and an AIDS diagnosis in 1988 led to his downfall. Unable to cope with the demands of his career, he was fired from his own company…Halston died of AIDS-related complications in 1990.
I don't think I've ever seen so many trends! The autumn/winter 2019 fashions are, to say the least, varied, vast and very much going to suit your style, whatever that may be. If you're a minimalist, there's much to love. If you're a maximalist, this is an epic time for you too. If you like colour, great. If you hate colour, fabulous! Want to dress like you're permanently at a party? That's an entirely legitimate planned, backed by many big industry hitters, including Marc Jacobs and Versace.

An homage to Karl Lagerfeld or just a coincidence, bouclé and tweeds are back on the fashion menu and looking particularly natty in jacket form. It's a trend we know the high street does well (Zara are particularly skilled in this department), so I'd imagine this will become available at a lower price point and may take the place of your parka/biker/bombers when it comes to flinging a jacket over any given outfit. You could go the whole nine yards and wear it with a matching skirt (see Gucci) or dress (Brock Collection), but we also liked Louis Vuitton's leather trousers idea. 
There's a puff-sleeve personality for everyone, according to the runways. Maybe you'll like yours neat and rounded out at the shoulder for autumn (see Givenchy), or maybe you'll want something decadent and entirely inappropriate for anything that involves dipping sauces (see Emilia Wickstead's gigantic-sleeved floral dresses). Whatever route you choose to go down there is a huge amount on offer from edgy to prim.

Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They consider who is likely to wear a garment and the situations in which it will be worn, and they work within a wide range of materials, colors, patterns and styles. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses.

Over in London, things were distinctly more aggressive: Punk and themes of dissonance could be felt strongly (Brexit, much?), with plenty of tartan, more safety pins than even Johnny Rotten could handle and Vivienne Westwood staging an entire protest about climate change for her show. The strong mood could clearly be felt over the Channel, too, as British designer Sarah Burton's vision for Alexander McQueen this coming season established the poshest and most brilliantly executed iteration on punk we've seen in a long, long time. And talking of being combative, if you don't pick up on the "army" theme of many of the season's biggest shows (Bottega Veneta, Chloé, Miu Miu) and end up buying a pair of combat boots, I'll eat my bucket hat.


Tastes differ. And when it comes to fashion, they differ even more. However, I’ve managed to come up with a list of top 5 fashion designers that can’t leave any woman indifferent. They are adored by fashion artists and their regular customers all over the world, and their incredible, jaw-dropping collections speak for themselves. Check out the list of the most famous fashion designers of all time:
Vivienne Westwood, the godmother of punk, is considered one of the most unconventional and outspoken fashion designers in the world. Westwood’s fashions woke to fame in the late 1970s when her early designs helped shape the look of the punk rock movement. The highly influential shop changed its name and décor with every collection, and would later be credited for setting off both the punk trend and the new romantic wave. In 1981, Westwood launched her signature collection and has since continued to shock and amuse the fashion world with her hard-core Anglomania.
When Christian Dior launched his “New Look” collection in 1947 he radically changed the direction of mid-century fashion, bringing the world a new idea of luxury from post-war Paris. Bustier bodices, bell-shaped skirts, rounded shoulders and cinched waists made Dior’s work different and irreverent. Dior took the world by storm, never producing an unpopular collection during his administratcion as the head of Dior brand.
Teddy-bear coats rose to fashion fame last year, reportedly being 1000% more popular than the winter prior. And now the ongoing trend for fur alternatives powers on, generating fluffy things for every part of your look. Chubby coats in neutral colours will undoubtedly be the most wearable part of this all-encompassing trend, but don't be surprised if your fashion friends start wearing shoes with shearling on the outside rather than the lining, or a mad winter hat rendered from shaggy faux fur.
To get attractive design, the feel, handle and texture of fabrics is most essential. Fashion is a visual medium; so touch becomes increasingly important to express luxury looks at the fashion market. Textile technologists have made great improvements in the sensual aspects of fabric like how it feels, looking and behaves, in addition to treatments that can affect the look and feel of garments after they are made, for example, washes and abrasions.
Drawing helps to form design solutions. Designers take notes and sketches whilst on trips from television, films, whilst shopping or researching, from books, galleries, etc. Sketching is an important part of understanding the human form and basic form of dress pattern. Sketchbook is a meaning of practicing the skills of drawing. It develops your illustration and fashion awareness. It is a visual diary of places, events, ideas, patterns, textures, form and colour. Drawing is a presentation of both design and illustration.
The bohemian fashion style- always referred to commonly as the ‘boho’ look- can easily be described as a style that focuses mainly on wild and intricate patterns and exotic textures. They get most of their inspiration from gypsys and hippies, creating a standout finish with plenty of tie dye, geometrics, chains, fringes, and other eye-catching designs.
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