In this stage designer create a brand name or logo. The philosophy and identity of a range can be continued into promotional activities such as branding and styling. To promoting and marketing fashion goods it is very important. Normally the branding would be a graphic designer’s job. It is the interesting use of the language or words can produce visual effects, such as, iMac (Internet ready Macintosh computer), O2 (mobile phone provider), FCUK (French Connection United Kingdom).

According to Edited, a rise in jewelled heels and Mary Janes alike aligned with the overarching trend for more "feminine apparel." The movement has been translated in many ways, from Sies Marjan's crystal-strapped courts to more kitsch jewel-dotted pumps at Moschino. Often spotted with tights and socks, you're definitely looking at this coming season's party shoes du jour.
Berlin is the centre of fashion in Germany (prominently displayed at Berlin Fashion Week), while Düsseldorf holds Europe's largest fashion trade fairs with Igedo. Other important centres of the scene are Munich, Hamburg, and Cologne. German fashion is famed for its elegant lines as well as unconventional young designs and the great variety of styles.
Christian Lacroix directs his devotion and talent for fantasy and theatrics to create true design spectacles. Lacroix arrived in the 80s with the opening of his fashion house and immediately set the world on fire with unexpected mixes of colors and patterns. “The idea of seeing everybody clad the same is not really my cup of tea“. This is one of the best quotes of Lacroix, fighting for unique and irreverent pieces in the world of fashion.
One of the most acclaimed fashion designers in the world, Karl Lagerfeld was born in Hamburg, Germany. As a teenager, Lagerfeld worked at Balmain for four years before moving to Jean Patou where he became artistic director at 21. His prolific portfolio now encompasses Chanel and Fendi along with his own house. Known for his bold designs and constant reinvention, he’s been hailed Vogue magazine as the “unparalleled interpreter of the mood of the moment.” King Karl, the one-man multinational fashion phenomenon.
Edited's data plays into the trend too. The analysts saw a rise in ultra-feminine themes with floral patterns being particularly key. Out of the total floral-print offering, 40% of the items were dresses in both the UK and the U.S. Some of our personal favourites? Paco Rabanne (especially when paired with a cute cardigan), Prada (so many different, weird and wonderful takes on a very classic idea) and Richard Quinn (literally every editor cried at his show because the jaw-dropping dresses combined with live music from Freya Ridings was just too much beauty to handle).

In this stage fabric properties like its weight, tenacity, and construction are determined. Now-a-days fabrics are becoming smarter. For the textile development there are new terms are used such as, high performances, technical, intelligent and smart fabric. Some designers select these kinds of fabrics to show their creativity and present it on fashion show.
Valentino is known for his flamboyant lifestyle and his love of luxury and beauty. He lives with his lover of 50 years in a series of lush villas throughout the world. His jet-set lifestyle and extensive collection of priceless art are not the only rewards he has received for his talents: France’s President Chirac also awarded him the Legion d’Honneur in 2006.
As previously mentioned, punk spirit seized the London shows and definitely filtered into some during Paris. Alexander McQueen and Dior are two major luxury brands turning the rebellious signifiers of this look on their heads (studs! leather! mohair hole-y knits! plaid!), but you'll also find some homegrown talent pushing things into even wilder territory. Even if the more extreme ends of this trend aren't going to translate into the mass market, expect to see many tartan creations hitting shop floors over the coming months…
In fact, Schiaparelli’s designs were often all too simple to copy, unlike the work of her chief rival, Coco Chanel. After World War II, Schiaparelli, who had lived in New York during the war, returned to Paris and found a different sensibility among its people. The post-war desire for simplicity and practicality made the unique embellishments of her designs less popular, and the endless knock-offs also cut into her profits.
Basically for the ones who do not want to be dressed like a woman. They do not abide by the usual norms of what a woman should wear. To put it lightly, they prefer black over pink. Most of their clothing are a bit baggy and focuses more on graphic T-Shirts and Shirts from the boy’s selection. They do not prefer light colors and frills or laces. It can ask so be described as simple and modern. A boyish look is what they prefer over the classy, elegant looks.
“Intuition is a strong feminine quality. I have applied that instinct to my career“. This is one our favorite quotes by Carolina Herrera and we think she is a true inspiration to women in fashion, and more, around the world. Carolina started to be known by regularly appearing on the International Best Dressed List in the 80’s. Her trend marks are classy pieces like pencil skirts paired with crisp white cotton shirts. In 2008 she was awarded the Lifetime Achievement Award from the Council of Fashion Designers of America.
"There is a micro-trend evolving by way of unexpected fabrics. Real or faux leather seemed to be the material of the moment," confirms Aiken. "Found by way of trenches, blouses, skirts and dresses. Among my favorites include Nanuskha’s vegan leather in the brand's cult-favorite puffa or streamlined leather dress, as well as the bold variations of color from Khaite and Proenza Schouler." Last year, the trend extended down to lower price points and the high street, so we're expecting the leather look to spread far and wide.
A stylist co-ordinates the clothes, jewelry, and accessories used in fashion photography and catwalk presentations. A stylist may also work with an individual client to design a coordinated wardrobe of garments. Many stylists are trained in fashion design, the history of fashion, and historical costume, and have a high level of expertise in the current fashion market and future market trends. However, some simply have a strong aesthetic sense for pulling great looks together.
Median annual wages for salaried fashion designers were $61,160 in May 2008. The middle 50 percent earned between $42,150 and $87,120.[11] The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780. Median annual earnings were $52,860 (£40,730.47) in apparel, piece goods, and notions - the industry employing the largest numbers of fashion designers.[12] As of 2016,a fashion designer's median annual salary was $65,170. High end designers can earn around $92,550. In 2016, 23,800 people were counted as fashion designers in the United States. [13]

Inspiration board is a references and research framework for your design. Designer collects different inspirational images, words, and objects (fabric, colour, textures,trims, paint chips, packaging, etc.) that are organize and keep at hand as a reference for starting a fashion design. It can be made in the form of a paper poster, a bulletin board, a digital graphic, or a video.
Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.
To develop a successful design, balance and fitting garment, three dimensional prototypes are essential. Prototypes are also known as toiles. It is the correct distribution of the waist suppression. This method is used in order to cut or smooth away the excess fabric at the waist. Get a perfect shape of the garment to follow the natural curves of the figure, make darts, side seams and the hollow of the back.
Over in London, things were distinctly more aggressive: Punk and themes of dissonance could be felt strongly (Brexit, much?), with plenty of tartan, more safety pins than even Johnny Rotten could handle and Vivienne Westwood staging an entire protest about climate change for her show. The strong mood could clearly be felt over the Channel, too, as British designer Sarah Burton's vision for Alexander McQueen this coming season established the poshest and most brilliantly executed iteration on punk we've seen in a long, long time. And talking of being combative, if you don't pick up on the "army" theme of many of the season's biggest shows (Bottega Veneta, Chloé, Miu Miu) and end up buying a pair of combat boots, I'll eat my bucket hat.
Wanderer enlivened looks meets the spectacular fly set styling, and you have gypset, described by striking examples, orientalism and richness of bohemianism. It is one of the greatest design incline for ladies this year, and is absolutely wearable. It is a fun and charming voyage line, starting in the ’70s. Zest up your normal work and night closet with a dash of shading and exoticism. Layered tunics with Aladdin pants, oriental-roused embellishments and intense botanical examples, will energize the look.
Growing up, Lauren was encouraged by his mother to become a rabbi, but he chose a much different course. Influenced by the easy, preppy elegance of the country club set, as well as the glamour of old Hollywood, he chose to emulate the work of Brooks Brothers and other WASP-y retailers, creating a look that seemed to embody easy American elegance. His interest in luxury, refinement and a certain “taste level” put a different spin on the staid classics of the past.

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Valentino started his brilliant and admirable career in the world of fashion in 1950 when he moved to Paris to study design. His classically elegant and feminine designs made women look utterly glamorous. The Italian maestro worked at houses Dessus and Laroche before going back to Rome to set up his business in 1959. By the mid-1960s, Valentino was a favorite designer of the world’s best-dressed women, including Jacqueline Kennedy. Among his signatures is a particular fabric shade, known as “Valentino red.”
Considered by many one of the greatest tailors of the century, Pierre Balmain was born in Saint Jean de Maurienne, France in 1914. After studying at the school of Architecture, in Paris he founded in 1945 the Maison Balmain as a couture house, with a lucrative sideline in fragrances. In that year he showed long, bellshaped skirts with small waists; a line that became popular in 1947 as part of Dior’s New Look.
Fashion designing is the knack in which the relevance of design and instinctive exquisiteness to attire and embellishments. Fashion design is predisposed by edifying and societal autonomy and has speckled over time and place. Some fashion designers work unaided or as part of a panel. They endeavor to gratify client ardently desire because of the time is requisite to bring a garment onto the souk.
Son of Russian working class immigrants, Ralph Lauren has transformed himself into the sophisticated billionaire. His classic and preppy designs all draw upon an image of old world wealth and luxury, and he pioneered the concept of clothes as part of a lifestyle environment. Lauren worked in retail before developing a line of neckties. The brand he established, Polo, is now one part of an empire that includes fragrances, home furnishings and luxury clothing. Today, his five billion dollar business includes several clothing lines as well as perfumes, house ware, furniture and paint.
I don’t know what style category I fit into. I seem to have casual, sexy, girly, punk and tomboy. I even like the sporty style. It actually depends on my mood but most of the time, I like romantic clothes with lace, chic stuff, and if I don’t feel like dressing up, I just want casual or tomboy. Usually with crop tops and high waisted jeans. What….am I???
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