So many fashion houses have adopted certain features for clothing, which later on become their business cards. It seems simple at first sight, but looking into it, we realize that those are the characteristics that make those brands stand out. Examples of such can be the following: black and red lace in Dolce and Gabbana collections, expressive asymmetry in Antonio Berardi clothes and so on.
Fashion design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.
Gianni Versace launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He became known for his glamorous styles, producing a range of siren dresses that became his trademark. Gianni Versace was also known for his marketing genius, turning nameless models into international superstars and regularly recruiting celebrities for his campaigns. Gianni Versace was murdered in 1997. Nevertheless, the house Versace is one of the most know and admired luxury fashion trends until our days.
She is the sister of Gianni Versace, and she has proven to be no lesser sibling. After the murder of Gianni in 1997, Donatella took over and has taken the Versace name to new heights. She made sure that Versace shops would cater to the different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.
Fashion designers may work full-time for one fashion house, as 'in-house designers', which owns the designs, or they work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-end fashion designers cater to specialty stores or high-end fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands which have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.
“Luxury must be comfortable, otherwise it is not luxury.” No quote could be more appropriate from the woman who gave us the little black dress. Born August 19, 1883, in Saumur, France, Coco Chanel is famous for her timeless designs, trademark suits, and little black dresses. Chanel had a brief career as a singer before opening her first clothes shop in 1910. In the 1920s, she launched her first perfume and introduced the Chanel suit and the little black dress.
Another India’s old hand and expert designer, from New-Delhi and designs both for men and women! His outfits are worn by Bollywood-actresses and has been in the field since 1980’s. He was given a title of “India’s-Master-Of-Fabric-And-Fantasy”, in 1996 by Time magazine. He has quite perfect sense of creativity & each of his invention is crafed to excellence. He did his graduation from St. Stephen College of NewDelhi with a first class(hons.) degree in history and created his first traditional line for men back in 1990. His client celebrities include Pamela Anderson, Cindy Crawford, Naomi Cambell, Anna Koirnikova nd Uma Thurman and most of his fashion-shows are done in Singapore, NewYork, India and Paris and also is the brand-ambassador of Omega-watches since 2001.
Tom Ford studied design at the before he worked for Perry Ellis andCathy Hardwick. Tom was hired in 1990 to oversee Gucci’s women’s wear collections, and had a breakthrough four years later when he was appointed creative director. The Gucci makeover masterminded by Ford was the biggest fashion success story of the late 90s. His sultry rock-star velvet hip-slung trousers, leather stilettos, and Halston-esque dresses were blockbusters. After Gucci’s buyout of Yves Saint Laurent in 1999, Ford also became creative director of YSL Rive Gauche. In 2005, Ford launched the Tom Ford brand.
Stella McCartney went fresh from graduation at Central Saint Martins to chief designer at Chloé in 1997. Le Style Stella – a raunchy mix of rock ‘n’ roll and girly glamour – established Chloé as the best selling label in Paris and its designer as a card-carrying member of the fashion aristocracy. In 2000, McCartney left Chloé and signed a deal with the Gucci Group to launch her successful signature label.
A girly fashion style can most easily be described as the popular vintage style. Most of her outfits consist of plenty of beautiful lace as well as ruffles, hearts, flowers, and pale colors, especially pink and white. She’s a romantic at heart and wants to be treated like a lady at all times. She’s awaiting her prince charming and thus, adorns herself with only the girliest and most lovely fashions.