Fashion designers may work full-time for one fashion house, as 'in-house designers', which owns the designs, or they work alone or as part of a team. Freelance designers work for themselves, selling their designs to fashion houses, directly to shops, or to clothing manufacturers. The garments bear the buyer's label. Some fashion designers set up their own labels, under which their designs are marketed. Some fashion designers are self-employed and design for individual clients. Other high-end fashion designers cater to specialty stores or high-end fashion department stores. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands which have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.
A girly fashion style can most easily be described as the popular vintage style. Most of her outfits consist of plenty of beautiful lace as well as ruffles, hearts, flowers, and pale colors, especially pink and white. She’s a romantic at heart and wants to be treated like a lady at all times. She’s awaiting her prince charming and thus, adorns herself with only the girliest and most lovely fashions.

Fashion designer Jimmy Choo was born in Penang, Malaysia in 1961. He used the craftsmanship he learned from his father, also a cobbler, to create some of the most coveted shoes in the world. Choo opened his first shop in Hackney in 1986 in an old hospital building. Within two years of opening his shop, Choo’s shoes were featured in an eight-page spread in Vogue magazine. Soon, Choo became the darling of the celebrity world, in particular Princess Diana, who donned Choo’s footwear seemingly everywhere she went. Jimmy Choo rose to fame for the quality and style of his handmade women’s shoes.
“I love a woman, I love to judge how beautiful she is, how beautiful I can make her.” Here at KOKET we are as in love with women as Cavalli. This italian designer Roberto Cavalli presented his first collection in 1970 and came to be known for his lavishly printed and colored leatherwear and denim. In 1999, he introduced menswear and eyewear and followed with Cavalli Jeans (later renamed to Just Cavalli) in 2000.

Experiment with elements of design like shape, form, silhouette, proportion, texture, pattern and colour. In fashion design process the term silhouette refers to express the overall shape and volume of the design. Silhouette is one of the most important design considerations and it is easy to overlook when working on paper in a two-dimensional context. Designer gives the perfect silhouette from the front side and from the back side or side view. It is the meaningful relationship between garment and body like A-line, I-line, V-line, two tiered silhouette etc.


Donatella started to work for her brother Gianni in the late 1970s, serving as his muse and adviser. Then she became the designer for the company’s Versus line in the 1980s. After her brother was murdered, in 1997, she became creative director of the Versace Group. Donatella made sure that Versace shops would be on different fashion centers around the world, particularly Milan and New York. Top celebrities like Jennifer Lopez and Madonna have endorsed the company’s collection of clothes, accessories, fragrances and home furnishings.

Arty as the names suggest, invokes the independent creativity of the person. These are usually the ones who want to make a statement of their own by the clothes they wear. Most of the times, they are the creators of their own fashion style. They do not follow the traditional norms and make the path for themselves. The unconventional for of art leads to innovating very many interesting forms of trends which are not restricted by the usual textbook nature of creating fashion.

In the fashion industry designers are responsible for designing the range and for providing design direction to the buyer. They would work with the buyer regarding previous best sellers in the range and consider this when producing new styles. Before making any decision designer follow merchandisers or best sellers data, consider about the upto-date trend information, fashion direction, buyer and merchandiser feedback, finally maintain consumer and market demands. Decisions are constantly being made but are always informed.
"A/W is always a moment for incredible outerwear, and this season it was no exception. For the most part, it was the bigger the better; oversized shapes, duvet dressing, blanket capes and more," says Elizabeth von der Goltz, Net-a-Porter global buying director. "Oversized cannot be mentioned without talking to the trench coat and the bigger the better with billowing sleeves at JW Anderson, cape draping at Burberry and classic maxi coats at Khaite. Big coats marked the opening of the Max Mara runway in blue, yellow and teal. Hot pink was the favourite at Jacquemus and Valentino, whose oversized silhouettes gave this typically feminine colour a masculine twist. And last but not least is the puffa jacket, which received an elegant update with a new reference to duvet dressing. Padding, quilting, floral embroidery and organza layering came from the likes of Margiela, Dries Van Noten and Toteme."
Gianni Versace launched his first clothing line in Milan, Italy, in 1978. In 1989, Versace debuted his first couture collection. He became known for his glamorous styles, producing a range of siren dresses that became his trademark. Gianni Versace was also known for his marketing genius, turning nameless models into international superstars and regularly recruiting celebrities for his campaigns. Gianni Versace was murdered in 1997. Nevertheless, the house Versace is one of the most know and admired luxury fashion trends until our days.
One of the inclining styles to pick from the spring/summer gathering this year is the shirt-dress. Long shirt, which hit the stands a couple of years back, has just turned into a work of art. In any case, this season, creators have reconsidered the shirt-dress with an assortment of characteristics and cuts. Drop midriffs, twofold high openings, business shirts, unbalanced hemlines, mandarin-neckline: be prepared to set out upon an enterprise, and try different things with any hope to coordinate your identity as you play with this design patterns for ladies.

A girly fashion style can most easily be described as the popular vintage style. Most of her outfits consist of plenty of beautiful lace as well as ruffles, hearts, flowers, and pale colors, especially pink and white. She’s a romantic at heart and wants to be treated like a lady at all times. She’s awaiting her prince charming and thus, adorns herself with only the girliest and most lovely fashions.
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