If you’re one of the millions of women who love wearing their hair in curls, you’ll know how much of a hassle it is too though. How many seemingly endless hours do you spend a week trying to achieve the perfect curls? How often have you found yourself wanting to throw your curlers in the trash? Curling your hair is a nightmare – fact. The solution? If you curl your hair near daily anyway and know that’s not likely to change any time soon, why not get a perm? Your curls will last for months (the tighter the curls the longer the perm) so you’ll have no more daily hassle with curlers. Your hair will look great and you’ll save yourself heaps of precious time! Win, win!
It wasn’t until towards the end of the Edwardian period that things started to change again, towards more liberal attitudes once more. The First World War had seen women take a far more prominent role with driving, land work and machine operative jobs being taken over by women, while the men were at war. This gave women a new confidence, they smoked, they drank and they drove cars. They were different women to the ones they’d been before the war.
Fashion illustrators, also known as fashion design artists, are specialized illustrators who focus on expressing fashion designs and ideas through art. They must be familiar with computer design software and usually hold bachelor's degrees in graphic design or a relevant field. Fashion illustrators can work for many types of employers, including publications and fashion manufacturers. Many are freelancers and work on contract.
Once she arrived at her beachside destination, casual comfort was of the utmost importance. White or navy dresses with a nautical or sailor theme were what all classes would wear. Upper classes in the late 1920s began wearing a pants ensemble called beach pajamas. They were inspired by Asian prints with wide legs and a kimono style top or jacket. They were one of the few times women could wear pants. Read about the other types of women’s pants here. 
Another influence the émigrés had been in bringing their traditional style of embroidery to Paris. Russian “peasant” embroidery appeared on extremely sophisticated outfits, and in some cases mingled with the traditions and motifs from many other countries. It was called “Oriental” but it encompassed designs from many countries. The Ballet Russe had widely introduced this fantasy style to Paris and the city was also fascinated by black jazz bands and the dancing of Josephine Baker. This admiration meant that black artists and culture also influenced the fashions of the time.

Volumising perms add volume – it really is that simple. You can get them in a variety of curl styles but as a rule they tend to use quite tight curls to create extra volume. Plus, there tends to be lots of small curls opposed to a few loose big ones which adds even more volume. It’s not the easiest style in the world to manage but it is a look that is sure to get you noticed.


As we’ve already seen the First World War brought many changes to the lives of women and by the time the roaring twenties were in full swing, women were enjoying the new found freedom they’d been giving due to the economic changes. They smoked and drank – they drove cars and how they dressed changed radically, from the more demure look of the Edwardian period, came the shorter hemlines of the early to mid-1920s.
“It’s changing, and it’s becoming a much more friendly industry for women particularly,” says Susannah Garrod, who studied fine art at Central Saint Martins and now counts Vogue, Jimmy Choo, Emilia Wickstead and Jessica McCormack as clients as well as contributing to the Fashion Illustration Gallery stable run by William Ling. “Instagram allowed me to record more personal, rather than client-based work - which in turn generated more work ... as a 'jobbing' illustrator it’s been rewarding to be commissioned for work in my own right rather than creating illustrations strictly dictated by the client. These days fashion illustration is appreciated by a more social savvy audience as an art form rather than a 'paint by numbers' necessity to record. People are looking for something different if they commission a fashion illustrator rather than a photographer - it’s no longer the 'poor relation' but an intimate way of interpreting fashion which stands the test of time as a commentary on the industry as a whole.”

Larger hats were better at making the wearer the center of attention. The crown was effectively trimmed with tubular stitching and the semi-poke brim faced with taffeta. It was a hat so spectacular it had to be seen to be truly appreciated. The designer had used the velvet flower and grosgrain ribbon as well as band and bow ends. Hats like these were featured quite prominently in exclusive New York fashion shops, costing twice as much as most other hats.

A mother-of-four, Downie clearly has a knack for “accidental” success having initially touched upon the fashion scene via a short stint making jewellery at her kitchen table which was selling at hip Covent Garden store Koh Samui in the late Nineties - before “one day I was cooking fishfinger sandwiches and [Net-A-Porter.com founder] Natalie Massenet calls up to ask if she can buy some for this new online thing she was doing”. Whether professionally trained or not, she’s keen that fashion illustrators are worthy of being called artists regardless of their status in relation to photographers. Certainly her own work is now bought by collectors all over the world at prices akin to fine art, regardless of what her subjects are depicted wearing. Citing the work of her Gucci collaborator Ignaci, as well as that of Kelly Brennan and Jill Button, “it crosses the line of design and fine art”, she says. “Whatever that umbrella term can be called. It shouldn’t be relegated to just fashion illustration.”

One of the most adorable fashion styles, it definitely is a blast from the past. From flapper dresses to pinup clothing and from retro swimwear to indie clothing, the vintage look is a culmination of fashion from the 20’s to the 70’s. It is the one trend that overcame the test of time. Look these celebrities who are feature for their vintage style.


Beautiful Swimsuit Legs of the 1940’s Beautiful legs belonging to famous 1940’s Hollywood faces. Get a good legs workout before donning your favorite 1940’s swimsuits Summer with its bare-legged sun and fun clothes makes us suddenly conscious of our leg beauty, or the lack of it. We realize that for months we’ve devoted all of our care to our face,…

Everyone else wore the quality of suit they could afford. Usually, a man had 3 or 4 suits he would wear during the week, changing shirts daily. Business suits were purchased with an extra set of pants since they wore out quicker than suit coats and vests. Dress shirts were striped with white round or pointed collars that were detachable up until the late 1920s. Cufflinks were also necessary. Learn more about men’s shirts here. 

What type of shoes did women wear in the 1920s? Women didn’t have nearly as many choices when it came to footwear. Shoes from the 1920s were often laced up past the ankle, with a relatively tall heel. Day-to-day shoes were more practical, with a smaller heel. Some shoes came in brightly colored patterns, but most women wore black or brown leather shoes.
Why you should follow: Marissa Cox not only writes Rue Rodier, she's also one of Who What Wear's columnists, so you know we really rate her style. The fashionable Brit moved to Paris in 2013 but had to change up her style to match her chic new city. As a result, she's got some brilliant learnings to dish out when it comes to dressing French. Merci, indeed. 
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