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The roaring twenties was a golden era of fashion.  WW1 left women desiring a simple, comfortable lifestyle and a fashion style that reflected the new modern age where young women outnumbered the older Edwardian generation. 1920s fashion was made for by the young and free spirited youth who discarded their corsets and showed off their … Read More about 1920s Women’s Fashion & Clothing Trends

Born Gabrielle“Coco” Bonheur Chanel, she is a excellent French fashion designer, founder of the well known Chanel brand, whose modernist thought, practical design, and pursuit of expensive simplicity made her an important and influential figure in 20th-century fashion. She was the only fashion designer to be named on Time 100: The Most Important People of the Century.

Chanel was really in her element here, and this is when she invented the ‘Little Black Dress”. Another 20’s couturier of note is Madeline Vionnet, who designed clothes to accentuate and celebrate the natural line of a woman’s body. Her bias cut designs caused silk to fall in a new way, clinging and draping in all the right places. They were supremely elegant.
At 16, Kavita Donkersley started ‘She Wears Fashion’ but she admits that it was all a mess and she was just confused as any 16 year old would be. However, she kept at it, and discovered her love for fashion and travel with every passing year. And today, at 23, she has 56k (and growing) Instagram followers. Just with perseverance, a lot of hard work, and a little luck, she grew in the industry. She is associated with big brands, and is a guest at prestigious events like Coachella, etc.
Why you should follow: Marissa Cox not only writes Rue Rodier, she's also one of Who What Wear's columnists, so you know we really rate her style. The fashionable Brit moved to Paris in 2013 but had to change up her style to match her chic new city. As a result, she's got some brilliant learnings to dish out when it comes to dressing French. Merci, indeed. 
So there you have it. Any other type of activity you might encounter was usually determined by the time of day and the indication of formality. So, next time you head to a daytime tea party you will know to wear an afternoon dress or, for men, a summer white suit. For Gatsby’s lavish affair bare your arms and party like it is the day before prohibition starts!
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
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