Hailing from Finland and now living in London (although she travels tonnes), Sandra Hagelstam named her blog after her lifetime love affair with super high stilettos. The blonde beauty doesn’t just showcase shoes though, and her blog is an aspirational lesson in glamourous Scandi dressing. Favouring neutrals, feminine shapes and of course high heels, Sandra mixes up her personal style posts with diaries of her travels and her latest beauty finds.

The Western World was seized with Egyptomania when King Tutankhamun’s tomb was discovered in 1922. The Egyptian King appeared to be dressed in pure gold sequins and had nets of faience beads spread over him. Immediately sequins and beading became all the rage, as well as Ancient Egyptian style emblems and pictograms (which often didn’t make sense). Even 1920s fashion illustrations were influenced, with models appearing in profile drawn in a flat style with a distinct black outline.
“It’s happening now because social media is so hungry for content, but there is so much cold content out there; so much straight product, which has very little emotional resonance with the audience” says Downie, who was discovered by Nick Knight a year after now-famously taking up painting at the age of 48, and now works with Alessandro Michele at Gucci. “Luxury brands have had to find a way to show their collections in a warm way.”
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
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