Now that I’ve told you about various perm types, it seems only fitting that I give you a few instructions on how to care for your new perm too. Firstly, do not – DO NOT – wash your hair for an absolute minimum of 24 hours after having your perm done. Doing so will deactivate the chemicals used to set your perm before your perm has had a chance to take hold and thus your hair will return to being exactly the same as it was before. If you don’t want your perm to be not only a waste of time but money too then this tip is a must!
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.