The Daileigh’s Ashleigh Hutchinson offers articles and courses to help her readers build the perfect closet. She aims to help women aged 20-70 to create a style they love. Ashleigh includes quite a few fashion eBooks on her site, as well as blog posts and beautiful fashion photography. She even holds online webinars to help people improve their fashion sense.
Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as a-line skirts and tights. Her hair is almost always amped up with a cute little headband and she usually wears glasses- whether she really needs to or not! This style may appear geeky and slightly luxurious, but the look itself is really not expensive and extravagant at all.

“It’s happening now because social media is so hungry for content, but there is so much cold content out there; so much straight product, which has very little emotional resonance with the audience” says Downie, who was discovered by Nick Knight a year after now-famously taking up painting at the age of 48, and now works with Alessandro Michele at Gucci. “Luxury brands have had to find a way to show their collections in a warm way.”
Loose wave perms are a great choice if you’re not totally committed to having super curly or wavy hair. As the name suggests, this type of perm creates loose waves which can be easily compared to the beach wave look, something which looks fab come summertime. It can be done on any length of hair but the longer the better in this case or the waves likely won’t have much effect on your look.
Ankle boots were still worn for practicality, as were sensible lace ups but the most fashionable shoes were kitten heeled t-bars or strap shoes (very useful for dancing) or low heeled court shoes. Fancy designs could come with several straps, and bows, buckles or artificial flowers were attached at the toe for decoration. The toe shape was predominantly pointed.
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
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