Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
I have long (a little longer than mid back) fine hair. I need body and want the curls is a spiral perm best or a regular perm? I want actual curls, not stringy looking curled spaghetti or waves. My hair has a natural wave to it. My stylist and I have already talked about adding layers to help with body and depth.. but what kind of perm will yield the best results?? So confused
This season, street style stars let their animal instincts take over with bold and wild prints. In particular, loud leopard print was a favourite amongst the fashionistas and appeared on a variety of garments, including pants, coats, dresses, suits, and more. To follow the lead of these chic ladies and unleash your own inner jungle cat, choose strong and striking designs with bold and bright colours. Alternatively, consider an all-over leopard print look with matching separates or a dress/jumpsuit. You can even add a leopard print bag or shoes if you’re feeling playful.
As for purses women didn’t have much to carry so they were very small by today’s standards. Regular items were purchased on account, which the man paid, so you didn’t need to carry money. Purses were used for makeup, a handkerchief, and a few coins for the bus or movies. Some carried a flask in them. Some had built in makeup compacts. Many carried your cigarettes and cigarette holder. They were mostly an evening item but leather tooled bags were common for day wear. If a woman needed to shop she would bring a larger fabric bag to carry her items home. That probably was what Margaret was doing with hers? I need to rewatch Boardwalk and pay more attention to the ladies.
(Above) Even working at a silk mill, young women took the time to stay on the fashion trend. Here a worker in 1924 has the latest bobbed haircut and what appears to be a canton silk (silk and cotton) blend dress with embroidered waistband. The working girl on the left is wearing a gingham print cotton house dress with white collar and black leather belt.
As the name would suggest, pin curl pins are created with pins and curlers. They tend to create quite tight curls however you do have some control over size as you can choose the appropriate curler size to be used. The one drawback to pin curl perms are that they tend not to last as long as other perms, especially if your hair is quite long. This is best done on medium or short hair.
Everyone else wore the quality of suit they could afford. Usually, a man had 3 or 4 suits he would wear during the week, changing shirts daily. Business suits were purchased with an extra set of pants since they wore out quicker than suit coats and vests. Dress shirts were striped with white round or pointed collars that were detachable up until the late 1920s. Cufflinks were also necessary. Learn more about men’s shirts here. 
As the name would suggest, pin curl pins are created with pins and curlers. They tend to create quite tight curls however you do have some control over size as you can choose the appropriate curler size to be used. The one drawback to pin curl perms are that they tend not to last as long as other perms, especially if your hair is quite long. This is best done on medium or short hair.
Gabi Gregg set off on this journey to tackle the infuriating gap for plus size women. She started off a blog about a decade ago to show and pave a path in a way that promotes body positivity while being impeccably stylish, vibrant, and colorful. Her outfits are full of life just like her, and so is her clothing line Premme, which caters to plus sizes. She brought, what she calls ‘the fatkini’, by collaborating with ‘Playful Promises’ and ‘Swimsuits’, and showed us how it’s done. We need more women like her, and thanks to social media, we get to follow her around.
A significant section of the blog is “Outfits,” and this predominantly features what Grasie wears in her daily activities. The posts are highly visual, with captions describing the outfits worn, often explaining why Grasie likes and wears particular items. She generally includes links to sites where her fans can buy items to emulate her look, often giving alternatives in various price ranges.
Women who enjoy the artsy style tend to stay away from the traditional ‘trends’ of the fashion world and love to make a statement with their clothing. Oftentimes they will be the creator of their own fashions, designing and creating their own blouses, hats, and jackets. Each artsy style will be different per woman, as everyone has their own idea of what ‘art’ truly is. That’s what makes this particular fashion style so unconventional and interesting.
(Above) Even working at a silk mill, young women took the time to stay on the fashion trend. Here a worker in 1924 has the latest bobbed haircut and what appears to be a canton silk (silk and cotton) blend dress with embroidered waistband. The working girl on the left is wearing a gingham print cotton house dress with white collar and black leather belt.
Traveling in the 1920s was a dirty affair. Cars were dusty, trains were hot and buses were so packed with people that people were bound to be a wrinkled mess by the time they arrived at their destination. For those reasons, 1920s traveling clothes, for both men and women, were simple suits, a sturdy overcoat, comfortable hat, leather gloves, leather purse or luggage, and low profile shoes. Colors were drab grey, brown and blue that showed the least amount of dirt possible. Materials that wrinkled, like linen and cotton, were avoided, and instead knit, wool or sturdy cotton blends were preferred.
Casual is a combination of elegance with comfort. This simple style has caught up well with the passage of time and is one of the most sought after fashion styles as of now. None of the exotic and bold items will be in the wardrobe of a woman who follows casual fashion. They would prefer to put on a white T-Shirt and black pants over tight and uncomfortable exotics any day. They tend to keep it simple and match the accessories with whatever the simple clothing they are wearing. See Causal look shopping on Christmas Season.
Fashion illustrators, also known as fashion design artists, are specialized illustrators who focus on expressing fashion designs and ideas through art. They must be familiar with computer design software and usually hold bachelor's degrees in graphic design or a relevant field. Fashion illustrators can work for many types of employers, including publications and fashion manufacturers. Many are freelancers and work on contract.
While women’s hats varied greatly in style, men’s hats were the opposite. For the most part, men wore black, blue or some shade of brown. Their hats were typically made of felt and were the same collegiate style you see in every 1920s period movie you’ve ever seen. If it wasn’t a fedora-style hat, then it was a wool, snap-front newsboy hat. This lack of variety makes sense; it was not common for men at the time to be wildly flamboyant.
Why you should follow: Marissa Cox not only writes Rue Rodier, she's also one of Who What Wear's columnists, so you know we really rate her style. The fashionable Brit moved to Paris in 2013 but had to change up her style to match her chic new city. As a result, she's got some brilliant learnings to dish out when it comes to dressing French. Merci, indeed. 
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